Dion Giolito’s first business in the cigar world was not Illusione, it was in retail. It’s one that he still carries on today with a shop in Reno, Nev. called FUMARE. As you might expect, FUMARE carries all Illusione products and at certain times throughout the years, it’s had some exclusive cigars.

While La Grand Classe was an explicit release for the store, and also explicitly not Illusione, Giolito still uses the store to test new products for Illusione, one of those tests is a cigar called Rex. 

The Rex, which was named after one of FUMARE’s customers, has some similarities to the company’s popular Illusione *R* Rothchildes, starting with where they are made, TABSA. While the the coloring looks significantly different, they both feature a Mexican San Andrés wrapper and Nicaraguan filler. Rex is slightly smaller, the price point between the two is very close and both come in cabinets of 50 cigars.

The two cigars look like this side-by-side:

Illusione Rex Rothchildes

Here is what the box looks like:

Illusione Rex Box 1

Illusione Rex Box 2


Illusione Rex Box 3

Illusione Rex Box 4

  • Cigar Reviewed: Illusione Rex
  • Country of Origin: Nicaragua
  • Factory: Tabacos Valle de Jalapa S.A.
  • Wrapper: Mexican San Andrés
  • Binder: Corojo 98 and Criollo 99
  • Filler: Nicaraguan Estelí & Jalapa
  • Size: 4 Inches
  • Ring Gauge: 44
  • Vitola: Petit Corona
  • MSRP: $4.35
  • Date Released: August 2013
  • Number of Cigars Released: 86 Cabs of 50 Cigars (4,300 Cigars Total)
  • Number of Cigars Smoked for Review: 4

Without a band, my focus immediately goes to the dark brown wrapper. It is soft and smooth to the touch, though it is stretched tight over a bumpy binder giving it a little rough look. Giving it a squeeze there are no soft spots and the cigar seems solid. The aroma off the wrapper is sweet hay and floral note. The cold draw is notes of hay, leather, and a strong sweet dried fruit note that all have a long, bright finish.

Starting out the first third I immediately get notes of sweet toasted caramel, cinnamon and a strangely specific banana note. Quite soon afterwards however the banana note shifts to more of a general fruit note. There is a good bit of white pepper on the retrohale, but oddly enough only a touch of it in a normal exhale. The draw is good, with just enough resistance and the smoke production is very plentiful. Though the ash looks slightly flakey, it still holds to almost an inch before I ash it. About an inch and a half into the Rex, the caramel has moved more into the background with the cinnamon and sweet fruit note taking the lead.

Illusione Rex 2

As I move into the second third the profile continues much as the first, though the cinnamon has morphed into more of a strong spice note. Though the ash isn’t flaking anymore, it surprisingly is holding quite firm, almost refusing to let go until it hits the one inch mark. A couple of very minor touch ups were needed earlier, but otherwise the burn is fantastic.

Illusione Rex 3

The final third has merged the profiles of the first and second third with cinnamon, caramel, spice and sweet fruit notes. While the burn hasn’t gone catastrophically wrong, there are numerous touch ups that are needed up until the end. Despite the burn issues, the flavors stayed enjoyable enough that I am able to smoke the Rex down to the last half an inch.

Illusione Rex 4

Final Notes:

  • Giolito refuses to sell any Illusione product via phone, this includes Rex. The only way to get the cigars is to physically walk into the Reno store, which is how our box was procured.
  • That being said, Rex is not an official Illusione release. Giolito told halfwheel that he does not consider the cigar to be an official Illusione product until it is sold to other retailers.
  • Out of the four samples I smoked, three had a significant enough number of touch ups that I felt that information should be in the review. Having said that, for the most part they were a minor annoyance and not something that I felt was a detriment to the flavor.
  • It’s hard to imagine Rotchildes being a much larger cigar, but just look at the difference in boxes:
     Rex Rotchildes Box
  • While the MSRP is listed at $4.35, this includes Nevada’s 30 percent cigar tax, so if the cigar is ever sold to other retailers you could expect the MSRP to be lower.
  • The original order for Rex was slightly larger, 200 boxes. Giolito told halfwheel only 86 boxes were fulfilled and he has no plans to fulfill the remaining order.
  • It would be interesting to see other retailers sell Rex and Rothchildes side-by-side. It would be two very good cigars at better price points.
  • The cigars for this review were gifted to halfwheel by Dion Giolito. Illusione is a site sponsor. 
  • Final smoking averaged just under an hour.
89 Overall Score

And the question you will inevitably ask, I still like Rothchildes a bit more than Rex. However, I’m always on the hunt for another good 45 minute cigar that I can add to my rotation, as I’m routinely finding myself with a shorter window of time to enjoy a cigar. With a number of very good cigars already in that size and price category I was looking forward to seeing how this cigar fit in. I’m happy to say that this well-priced cigar isn't just a decent alternative, but quite a good one. The enjoyable profile wasn't overly complex but the flavors worked out really well together. The touch ups were slightly annoying, but as I stated in the review, I don’t think they were significant enough to take away from the profile. If you live in or near Reno, I can easily suggest going to pick up a box of these before they’re gone.

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Brian Burt

I have been smoking cigars since 2005 and reviewing them as a hobby since 2010. Initially, I started out small with a 50-count humidor and only smoking one or two cigars a month. Not knowing anybody else that smoked cigars, it was only an occasional hobby that I took part in. In March of 2010, I joined Nublive and Cigar Asylum, connecting me with many people who also shared an interest in cigars. Reading what they had to say about brands I had never heard of, I quickly immersed myself in the boutique brands of the industry and it was then that cigars transformed from a hobby into a passion.