Illusione is infamous for its events, as in, Dion Giolito does not do events. That is not entirely true and Giolito actually attends a few events per year and now the company has begun to do events, which is supported by a new event-only line. Known as Illusione ~e~, the first rendition is a 6 x 54 unbanded cigar offered in bundles which feature the ~e~ branding.
The cigar is offered only at events, is not sold and Giolito would not disclose the blend, although he indicated that the cigar was made at TABSA. Over time, the blend might change and the cigar should receive a band.
In addition, Illusione is featuring t-shirts, hats, stickers, travel humidors and Illusione-branded XIKAR lighters for the event, some of which the company offers for sale through its retailers.