Press Release: East India Trading Company to Release the Red Witch

July 3, 2012 (Miami, FL) — The East India Trading Company, a subsidiary of the Gurkha Cigar Group, Inc are proud to announce the upcoming launch of the ‘Red Witch’, which will ‘set sail’ at this year’s IPCPR trade show at the Orange County Convention Center in Orlando, FL on August 2-6th.

Red Witch is the second cigar release under the East India Trading Company, with the first being the enormously successful ‘Wicked Indie’ last fall. Named after a trading ship from the British rule during the 1800’s, Red Witch is a medium to full bodied cigar featuring a silky Ecuadorian, Rosado wrapper, paired with a carefully selected Dominican binder and 3–year aged filler from the mountainous region of Jalapa, Nicaragua.

The Red Witch is an attractive, box-pressed cigar offering tasting notes of spice, earth and sweet delicate undertones with a long and smooth finish. Housed in rustic 50-count boxes, Red Witch will be available in three vitola’s: 5 x 52 robusto, 6 x 54 rothchild, and a 6 x 60 XO with an MSRP: $4.99-$6.39. These cigars will be on display at the 2012 International Premium Cigar and Pipe Retailers convention, booth numbers: #1067-1374.

“We are very excited about the launch of Red Witch, which fits in well with the overall theme and heritage of the East India Trading Company,” said Kaizad Hansotia, Chairman of Gurkha Cigar Group. “Trading ships were a vital part to the importing and exporting of goods during this era, where tobacco was one of the earliest traded goods.”

East India Trading Company was originally founded in the early 1600’s, making it one of the oldest formed trading companies in the world. The Gurkha Cigar Group has owned the trademark for seven year’s and plans to continue it’s rich tradition and legacy by releasing creative and exciting cigar concepts. “A strong goal with East India is to release distinctive, unique blends and flavor profiles that are very affordable to all consumers,” said Gary Hyams, President of Gurkha Cigar Group. “This arm of our company allows us to execute different marketing strategies that do not necessarily fall under the Gurkha image and branding.”

Charlie Minato

I am an editor and co-founder of halfwheel.com/Rueda Media, LLC. I previously co-founded and published TheCigarFeed, one of the two predecessors of halfwheel. I handle the editing of our written content, the majority of the technical aspects of the site and work with the rest of our staff on content management, business development and more. I’ve lived in most corners of the country and now entering my second stint in Dallas, Texas. I enjoy boxing, headphones, the Le Mans 24-hour, wearing sweatshirts year-round and gyros. echte liebe.