Press Release: East India Trading Company to Release ‘Prize Fighter’

June 20, 2013 (Tamarac, Fla.) — The East India Trading Company is proud to announce the much-anticipated launch of ‘Prize Fighter’, that will unveil at this summer’s IPCPR trade show in Las Vegas, NV. Named after historic boxing fighters from the 1900’s, Prize Fighter brings another meaning and a new dimension to the hand-made cigar category by offering a premium smoking experience at an affordable price-point.

Made under the blend masters from K Hansotia & Co, Prize Fighter is a consistent, mild-medium bodied cigar with a smooth and elegant flavor profile that can be enjoyed at anytime of the day. This hand-crafted cigar showcases a gorgeous Connecticut shade/Ecuadorian wrapper, that pairs perfectly with an Ecuadorian/Indonesian binder and a 3-year aged Dominican filler.

“We are very excited and optimistic about the launch of Prize Fighter,” said Juan Lopez, National Sales Director of Gurkha Cigar Group. “We like to call this product ‘recession proof’, due to its affordability and great quality.  This is a new venture for the company as we enter into the value-priced cigar category. We have very high expectations for this brand.”

Prize Fighter fresh-lock pouch

Prize Fighter will be available in 3 sizes: 5 x 52 robusto, 6 x 54 toro, 6 x 60 XO and packaged in 20-count bundles, 60-count/3 compartment trays and specially designed fresh-lock pouches (5 cigars per pouch/8 pouch outer). MSRP: $1.70-$1.99 per cigar. Manufactured in the Dominican Republic.

Prize Fighter Tray

Patrick Lagreid

I strive to capture the essence of a cigar and the people behind them in my work – every cigar you light up is the culmination of the work of countless people and often represents generations of struggle and stories. For me, it’s about so much more than the cigar – it’s about the story behind it, the experience of enjoying the work of artisans and the way that a good cigar can bring people together. In addition to my work with halfwheel, I’m the public address announcer for the Colorado Rockies and Arizona Diamondbacks during spring training, as well as for the Salt River Rafters of the Arizona Fall League, the WNBA's Phoenix Mercury and previously the Arizona Rattlers of the Indoor Football League. I also work in a number of roles for Major League Baseball, plus I'm a voice over artist. Prior to joining halfwheel, I covered the Phoenix and national cigar scene for Examiner.com, and was an editor for Cigar Snob magazine.