PCA Launches Selling Platform
Last year, the Premium Cigar Association (PCA) said it was interested in partnering with manufacturers to create exclusive cigars that would be offered to its retail members through the organization. Next week, that platform is set to go live.
On April 1, the trade organization will launch PCA Product HUB, an online platform that will offer both exclusive cigars and discounts for its members. The difference between PCA Product HUB and other methods of sale is that the manufacturers who place their products on PCA Product HUB agree to give a certain amount of the sales back to the PCA.
The PCA Product HUB is set to launch with two exclusive products and one line with special pricing:
- AGANORSA Leaf Lunatic PCA Exclusive
- Platinum Nova PCA Exclusive Torpedo
- Rocky Patel 20th Anniversary (Special Discount)
Details about the two exclusive cigars are expected to be announced on March 31 via live shows on the PCA’s Facebook page.
In order to access the PCA Product HUB, retailers will need to have an active membership in good standing with the PCA.
The organization says it plans on adding new products to the PCA Product Hub every month.
Charlie Minato
I am an editor and co-founder of halfwheel.com/Rueda Media, LLC. I previously co-founded and published TheCigarFeed, one of the two predecessors of halfwheel. I have written about the cigar industry for more than a decade, covering everything from product launches to regulation to M&A. In addition, I handle a lot of the behind-the-scenes stuff here at halfwheel. I enjoy playing tennis, watching boxing, falling asleep to the Le Mans 24, wearing sweatshirts year-round and eating gyros. echte liebe.
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