Welcome to selling cigars in the world of the coronavirus pandemic.

Like a variety of other brands, Illusione had plans to sell a limited edition cigar to retailers who placed orders at the 2020 PCA Convention & Trade Show, scheduled to take place July 11-14 in Las Vegas.

Last week, the PCA Convention & Trade Show was canceled, but Illusione still plans on releasing the cigar; though, like many other things over the last couple of months, it will be done via Zoom.

The Illusione PCA 2020 Exclusive is a 5 1/2 x 56 double robusto that uses an Ecuadorian habano claro wrapper over a Nicaraguan binder and Nicaraguan criollo 98 and corojo 99 fillers. It is priced at $9.95 and limited to 1,500 bundles of 10 cigars. The cigars will be sold wrapped in blue foil.

Retailers who wish to purchase the cigar will need to participate in a Zoom session, which are scheduled to take place on July 13 and July 14 with Illusione’s sales representatives. 

The Illusione PCA 2020 Exclusive is part of Illusione’s Cigares Privé Series. It will ship to stores in July.

Overall Score

Avatar photo

Charlie Minato

I am an editor and co-founder of halfwheel.com/Rueda Media, LLC. I previously co-founded and published TheCigarFeed, one of the two predecessors of halfwheel. I have written about the cigar industry for more than a decade, covering everything from product launches to regulation to M&A. In addition, I handle a lot of the behind-the-scenes stuff here at halfwheel. I enjoy playing tennis, watching boxing, falling asleep to the Le Mans 24, wearing sweatshirts year-round and eating gyros. echte liebe.