PCA 2023: La Flor Dominicana

Last year’s PCA Convention & Trade Show was significant for La Flor Dominicana for two main reasons: first, the company released a new line named Solis which was the first cigar blended by Gomez’ youngest son Litto Jr. In addition, La Flor showed off one of the cigar industry’s first NFTs named The Golden Bull, a 6 1/4 x 42 lonsdale made up of the Andalusian Bull blend. When those seven NFTs were auctioned off late last year, the combined sale prices of the seven auctions ended up being a staggering $614,779.

While were very few differences with the La Flor Dominicana booth at this year’s PCA Convention & Trade Show compared to previous years—the company has used the same booth since at least 2017—that is not necessarily a bad thing. After all, the company’s booth has long been an excellent example of how a trade show booth should be designed: open on all sides to allow easy access, large enough to have plenty of room for people to either sit in comfortable chairs or wander around as they see fit and well-lit cases built into the outside walls of the booth that do an excellent job of showing off the products that the company is selling in a very favorable light.

One thing that Jon Carney, vice president of sales for La Flor Dominicana, made a point to mention to me was that the boxes for the revamped Litto Gomez Diez line—more on that cigar below—were the first new release to be made at the company’s Insignia Box Factory located in Santiago, Dominican Republic. According to Carney, the plan is for the box factory—which is owned by Tony Gomez—to eventually produce the cigar boxes for every La Flor Dominicana release.

Litto Gomez Diez Returns/New Packaging

The one “new” product the company did have was not exactly debuting at this year’s PCA show; instead, it is a re-release. Specifically, La Flor Dominicana was showing off the return of the Litto Gomez Diez, a limited production line that was introduced in 2003 and was sold through 2015. As was the case with the original blend, the newest incarnation of the line is a blend of Dominican tobaccos that are grown by La Flor Dominicana at its farm in La Canela. Carney says the newest incarnation is a “revamped blend” made with tobaccos that have been grown under 55 percent shade and aged for eight years.

While Carney could not confirm all—or even most—of the vitolas the new version of the line will include, the prices for those cigars or when they will reappear on retailer shelves, he did tell me that the 6 x 52 Lusitano toro size would be a part of the release.

• Wrapper: Dominican Republic
• Binder: Dominican Republic
• Filler: Dominican Republic

Production: TBA

Release Date: TBA