I was hoping to see Guillermo León, La Aurora’s current owner, at the 2022 PCA Convention & Trade Show, but I’m not sure he made the journey to Las Vegas. There was a time when the La Aurora team alone would be nearly 10 people, but as I mentioned in my post about Miami Cigar & Co., La Aurora seems to have also gotten the message the more expenses at the trade show does not translate into more sales at the trade show.

Given that it’s just Miami Cigar & Co. and La Aurora—at one point there was four different companies—there’s not as much separation between the two companies within the booth space. This is also one of the rare booths where a new product might be displayed in multiple different places within the booth. It makes my job easier as it allows for me to find better lighting.

If you are wondering about the featured image at the very top of this post, La Aurora apparently brought these sampler trays to the trade show. It doesn’t sound like Miami Cigar & Co. is going to distribute the samplers—so there’s that.

La Aurora Fernando León Legacy Lancero

This is at least the fifth different cigar that uses the Fernando León name, a reference to Guillermo’s late father. I’ve said before that if I had a blend and wanted a factory to roll it in a lancero size, La Aurora and My Father Cigars S.A. would be amongst the first two factories I’d trust to make a small ring gauge cigar. I’m curious to see if this can live up to La Aurora’s storied reputation of making cigars in the 6 7/8 x 40 size.

  • Wrapper: Dominican Republic (Corojo)
  • Binder: Dominican Republic
  • Filler: Brazil & Dominican Republic
  • La Aurora Fernando León Legacy Lancero (6 7/8 x 40) — $20 (Box of 20, $200)

Production: 1,000 Boxes of 10 Cigars (10,000 Total Cigars)

Release Date: September 2022

Update (Dec. 2, 2022) — This post originally stated an incorrect for the La Aurora Fernando León Legacy Lancero. It is $20, not $10.

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Charlie Minato

I am an editor and co-founder of halfwheel.com/Rueda Media, LLC. I previously co-founded and published TheCigarFeed, one of the two predecessors of halfwheel. I have written about the cigar industry for more than a decade, covering everything from product launches to regulation to M&A. In addition, I handle a lot of the behind-the-scenes stuff here at halfwheel. I enjoy playing tennis, watching boxing, falling asleep to the Le Mans 24, wearing sweatshirts year-round and eating gyros. echte liebe.