PCA 2021: Casa 1910

Not many new, small companies show up to their first PCA Convention & Trade show and make the kind of splash Casa 1910 did. Aiming to create more than just a cigar, the Mexican brand wants to not only change your thoughts about a Mexican puro, but it wants to create a lifestyle brand that celebrates its Mexican heritage and culture.

For the first two days of the show, a six-piece mariachi band performed right outside their booth. Between live music, tequila and a new cigar, there is plenty of interest from retailers, keeping the booth busy up until the last minutes of the trade show — a feat in and of itself.

Cuchillo Parado

Casa 1910’s debut cigar is the Cuchillo Parado. With the whole 1910 theming surrounding the beginning of the Mexican Revolution, it only makes sense that their first cigar also references the city in the state of Chihuahua where the revolution began. The cigar is made out of entirely Mexican tobacco, with a three-year aged wrapper and binder and filler that has been aged for five years. Once rolled, the cigar is aged for another six to eight months to ensure a smooth, flavorful experience. Initially, the cigar will launch in Mexico before being distributed to shops in the United States.

• Wrapper: Mexico (Sumatra)
• Binder: Mexico (San Andrés Negro)
• Filler: Mexico (San Andrés Negro)

• Cuchillo Parado (5 x 50) — $15 (Box of 10, $150; Box of 20, $300)

Production: Regular Production

Release Date: November 2021