PCA 2021: Kristoff

Kristoff isn’t releasing any new cigars during the 2021 PCA Convention & Trade Show due in part to the fact that the company is concentrating on filling orders for existing products, all of which are currently back ordered according to Jarrid Trudeau, director of sales for Kristoff.

While the booth is the same as in years past—and just as imposing as well, with a large footprint and huge Kristoff logos—Trudeau showed me something new that had just been brought to him from the factory in the Dominican Republic.

Specifically, new box toppers will be replacing the existing versions for all of the company’s lines beginning after the show. Trudeau told me that the change was made to make the toppers cleaner and easier to read, as well as to increase the overall size of each topper to better fit the dimensions of the boxes they were being shipped with.