Patoro’s Terre Blanche Getting New Size, National Launch at PCA 2022

Last November, Patoro launched a new line called Terre Blanche as a then-exclusive for Industrial Cigar Co. of Frisco, Texas. As was the plan, Industrial has been the only retailer to sell the blend for a period of time but at some point in 2022, Patoro would begin offering the line to other stores.

That will happen this summer at the 2022 PCA Convention & Trade Show, which takes place July 9-12 in Las Vegas. Patoro will not only expand the line’s distribution to other Patoro Ambassador retailers but will also add a new size. Terre Blanche was made to honor Patoro’s 20th anniversary, though you wouldn’t know that by the name, which is French for white earth. It references the limestone that has come from the erosion in the Cordillera Septentrional, the Northern mountain range of the island, that has made its way to the Cibao Valley, a popular growing region in the Dominican Republic. According to Patoro, the soils in this region are rich with calcium and have a lighter color, hence the new name.

The Patoro Terre Blanche uses Dominican tobaccos grown by Leo Reyes in the Cibao Valley for both its binder and fillers; the wrapper is an Ecuadorian Connecticut varietal. The tobaccos used for the cigar have been aged 4-8 years before rolling according to Patoro. The cigars are produced at the De Los Reyes factory in the Dominican Republic.

When Patoro announced the line last year, it said there would be a robusto size added in 2022, meaning that retailers will be able to order three sizes during the trade show:

• Patoro Terre Blanche Lancero (6 3/4 x 40) — $16 (Box of 25, $400)
• Patoro Terre Blanche Gordo (6 x 54) — $18 (Box of 20, $450)
• Patoro Terre Blanche Robusto (5 x 50) — $17 (Box of 25, $425)

Patoro says the Robusto size will ship immediately following the trade show.