It’s not every day—or even year—that Habanos S.A. releases an entirely new line for one of its brands, but last year, the Cuban cigar company showed off a new line for its Partágas brand that was a major departure from every other Partagás it sells. For starters, it was blue.
This week, stores in Andorra—a small principality between Spain and France—began selling the new Partagás Línea Maestra. The new line, whose name means “master line” in Spanish, is offered in three regular production sizes, each with a 109-style cap and ring gauges ranging from 46-56. All three vitolas are new vitolas for the Cuban system.
- Partagás Línea Maestra Maestro (5 1/5, 132m, x 56)
- Partagás Línea Maestra Origen (6 1/12, 154mm, x 46)
- Partagás Línea Maestra Rito (6 3/5, 168mm, x 52)
According to Maori Tabacs S.A.—the distributor for Andorra—the suggested retail prices in the principality are as follows:
- Partagás Línea Maestra Maestro (5 1/5, 132m, x 56) — €66 ($70.80)
- Partagás Línea Maestra Origen (6 1/12, 154mm, x 46) — €58 ($62.20)
- Partagás Línea Maestra Rito (6 3/5, 168mm, x 52) — €73 ($78.30)
The line is offered in boxes of 20.
“The Línea Maestra will pay tribute to the unique origen (origin), the learning and tradition that turn a Habano into a rito (ritual), and the maestro (master) who makes it possible to create a masterpiece for Habanos enthusiasts,” said Habanos S.A. in promotional material when the line was announced in February 2023.
While most new Cuban cigars tend to be extensions of the brand, the Partagás Línea Maestra follows the same spirit of the Romeo y Julieta Línea de Oro, which was released in late 2021. Both cigars use packaging that is completely different than the rest of the brand and were introduced in multiple vitolas, two notable departures from how Habanos S.A. typically introduces new products.
Update — Maori Tabacs S.A. has replied with official pricing for Andorra. This article has been updated.