Micallef Expands Reata Line, Updates Packaging

Micallef Cigars is expanding its Reata line to include two new vitolas and new packaging.

On Monday, the company began shipping the new Micallef Reata Corona Extra (6 x 46, $10.50) and Toro (6 x 52, $11). With these two additions, the Reata line is now offered in four different vitolas. The Reata blend uses a Mexican San Andrés wrapper over an Ecuadorian binder and fillers from Nicaragua.

Its name is the same as Reata, restaurants in Fort Worth and Alpine, Texas also owned by Al Micallef. Micallef was inspired by the Reata ranch featured in the 1956 movie “Giant” starring James Dean, Rock Hudson and Elizabeth Taylor.

“Growing up, I loved movies, especially ‘Giant,'” said Micallef in a press release. “The story uniquely symbolizes the strength, courage, and excitement of the wide-open west. When I named our first restaurant, I wanted to capture the spirit of Texas and the American frontier. The west was both romantic and wild. A time of rugged individualism and a sense anything is possible. That’s how I want people to feel when they smoke a Reata. I love that feeling!”

In addition to the two new sizes, Micallef has updated the Reata’s packaging to feature the red and blue colors that are used on other cigars in the company’s portfolio.