Micallef Cigars has announced that it has begun shipping a new 6 x 52 size for its Herencia blends.

The Herencia Toro measures 6 x 52 and is priced at $12 in both the Herencia Habano and Maduro lines. The Herencia Habano uses a Nicaraguan habano wrapper over an Ecuadorian Sumatran binder and fillers from Honduras and Nicaragua. For the Maduro, the wrapper switches to a Nicaraguan maduro leaf though the binder remains Ecuadorian Sumatran and the fillers are Honduran and Nicaraguan.

Both cigars are produced at the company’s factory in Nicaragua and are offered in boxes of 25.

Micallef has also launched two different programs, one for retailers and another for consumers. The Micallef Phoenix program is for retailers, offering tiered discounts for the remainder of 2020. The Passport program encourages consumers to smoke 16 Micallef cigars and attach the cigar bands to a tasting passport, once the passport is completed they are entered to win prizes.

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Charlie Minato

I am an editor and co-founder of halfwheel.com/Rueda Media, LLC. I previously co-founded and published TheCigarFeed, one of the two predecessors of halfwheel. I have written about the cigar industry for more than a decade, covering everything from product launches to regulation to M&A. In addition, I handle a lot of the behind-the-scenes stuff here at halfwheel. I enjoy playing tennis, watching boxing, falling asleep to the Le Mans 24, wearing sweatshirts year-round and eating gyros. echte liebe.