Next month, Meier & Dutch will begin distribution of the first STUDIO TOBAC standalone brand, Reckoning. Previously, STUDIO TOBAC has been known as the Oliva Cigar Co.’s branch for Cain and NUb, as well as a few test blends. Now, it has its own cigar.

“We are very excited about working with Studio Tobac and Oliva,” said Steve McDevitt, director of sales for Meier & Dutch. “After spending over a year looking for the perfect full bodied blend, we discovered Oliva was the missing piece of the puzzle.”

The “missing piece” uses a high priming Ecuadorian habano wrapper, Mexican San Andrés binder and a filler composed entirely of Nicaraguan ligero.


Three of the five sizes will be more traditional: robusto (5 x 52), toro (6 x 50) and belicoso (6 x 54). The other two are actually NUb vitolas: a 464T (4 x 64) and 460, a 4x 60 parejo. Pricing is said to be between $7-8 per cigar and box counts set at 15.

Meier & Dutch is the distribution arm of Cigars International and has expanded its portfolio of brands over the last year, including with Oliva products. The Oliva Viejo Mundo is exclusive to the company in the U.S. until this year’s trade show in July.

In late 2012, we reported Oliva had plans for two standalone STUDIO TOBAC brands. Those plans have been abandoned, although more STUDIO TOBAC lines are an option for the future.

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Charlie Minato

I am an editor and co-founder of Media, LLC. I previously co-founded and published TheCigarFeed, one of the two predecessors of halfwheel. I have written about the cigar industry for more than a decade, covering everything from product launches to regulation to M&A. In addition, I handle a lot of the behind-the-scenes stuff here at halfwheel. I enjoy playing tennis, watching boxing, falling asleep to the Le Mans 24, wearing sweatshirts year-round and eating gyros. echte liebe.