Meier & Dutch Partner With STUDIO TOBAC For Reckoning

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Next month, Meier & Dutch will begin distribution of the first STUDIO TOBAC standalone brand, Reckoning. Previously, STUDIO TOBAC has been known as the Oliva Cigar Co.’s branch for Cain and NUb, as well as a few test blends. Now, it has its own cigar.

“We are very excited about working with Studio Tobac and Oliva,” said Steve McDevitt, director of sales for Meier & Dutch. “After spending over a year looking for the perfect full bodied blend, we discovered Oliva was the missing piece of the puzzle.”

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The “missing piece” uses a high priming Ecuadorian habano wrapper, Mexican San Andrés binder and a filler composed entirely of Nicaraguan ligero.

STUDIO TOBAC Reckoning

Three of the five sizes will be more traditional: robusto (5 x 52), toro (6 x 50) and belicoso (6 x 54). The other two are actually NUb vitolas: a 464T (4 x 64) and 460, a 4x 60 parejo. Pricing is said to be between $7-8 per cigar and box counts set at 15.

Meier & Dutch is the distribution arm of Cigars International and has expanded its portfolio of brands over the last year, including with Oliva products. The Oliva Viejo Mundo is exclusive to the company in the U.S. until this year’s trade show in July.

In late 2012, we reported Oliva had plans for two standalone STUDIO TOBAC brands. Those plans have been abandoned, although more STUDIO TOBAC lines are an option for the future.

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Charlie Minato
About the author

I am an editor and co-founder of halfwheel.com/Rueda Media, LLC. I previously co-founded and published TheCigarFeed, one of the two predecessors of halfwheel. I handle the editing of our written content, the majority of the technical aspects of the site and work with the rest of our staff on content management, business development and more. I’ve lived in most corners of the country and now entering my second stint in Dallas, Texas. I enjoy boxing, headphones, the Le Mans 24-hour, wearing sweatshirts year-round and gyros. echte liebe.

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