Juan López Don Juan Arrives in Benelux

The Benelux region of Europe is the latest area to receive an Edición Regional from Habanos S.A.

Last week, multiple retailers in Belgium indicated they had received the Juan López Don Juan. The cigar is 5 3/10 (135mm) x 52 robusto extra. It’s officially part of the 2014 Edición Regional program from Habanos S.A., but like so many Edción Regionals, it appeared the year later.

The Don Juan is limited to 3,000 boxes of 25. Pricing listed by a few Belgian retailers is 14.40€ ($15.68).

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Benelux is an economic union consisting of Belgium, the Netherlands and Luxembourg. The region is served by Cubacigar Benelux b.v.

I briefly described the program previously:

The Edición Regional program sees Habanos S.A., the marketing and distribution company behind Cuban cigars, create unique, limited vitolas for its distributors around the world. Sizes must be those that are in the Habanos S.A. portfolio, but not amongst the regular production offerings for the brand, although some discontinued regular sizes can be created. New vitolas created for a certain brand are also not eligible to be used. In addition, the “global” brands—i.e. Cohiba, H. Upmann, Hoyo de Monterrey, José L. Piedra, Montecristo, Partagás and Romeo y Julieta—are not eligible to be made into an Edición Regional.

Since 2012, distributors have been limited to a single release per year, a change from prior years when some distributors would receive multiple releases per year. Distributors are the ones to initiate the idea of a new release, and the cost for any new Edición Regional must be underwritten by the distributor. There is no guarantee that any particular region will get a new release in a given year.

(Image via La Casa Del Habano Luxembourg)

Charlie Minato

I am an editor and co-founder of halfwheel.com/Rueda Media, LLC. I previously co-founded and published TheCigarFeed, one of the two predecessors of halfwheel. I have written about the cigar industry for more than a decade, covering everything from product launches to regulation to M&A. In addition, I handle a lot of the behind-the-scenes stuff here at halfwheel. I enjoy playing tennis, watching boxing, falling asleep to the Le Mans 24, wearing sweatshirts year-round and eating gyros. echte liebe.