Joya de Nicaragua has been doing a lot of celebrating in recent years, including the company’s 45th and 50th anniversaries, and this year, they will celebrate the man who has been the chairman and owner of the company since the early 1990s, Dr. Alejandro Martinez Cuenca.
The cigar, named El Doctor, will join the Cinco Décadas line as a 6 x 52 torpedo that will be priced at $20 per cigar or $200 for a box of 10, before taxes. It will be a very limited release, with just 600 boxes available, and only to Drew Diplomat Retailer Program participants in the United States.
It is scheduled to ship in August 2020, along with the 2020 annual batch of 600 boxes of the rest of the sizes in the Cinco Décadas line:
- Joya de Nicaragua Cinco Décadas Diadema (6 x 54) — $19.99 (Boxes of 10, $199.90)
- Joya de Nicaragua Cinco Décadas El General (7 x 50) — $18.99 (Boxes of 10, $189.90)
- Joya de Nicaragua Cinco Décadas El Fundador (6 x 54) — $20 (Boxes of 10, $200)
- Joya de Nicaragua Cinco Décadas El Doctor (6 x 52) — $20 (Boxes of 10, $200)
Each of the names from icons in Joya de Nicaragua’s history; the Diadema was the first shape ever made at the factory, El Fundador is a tribute to founders of the company, and El General, reminds us of one of the pioneers of tobacco in Nicaragua.
“Giving identities to these special products is one of the most exciting things we do when we are about to release one of these gems that we have created at the factory,”said Juan Ignacio Martínez, executive president of Joya de Nicaragua. “With Cinco Décadas it hasn’t been easy, as we want to recognize all the important icons or milestones that have shaped our history in the last five decades. For me it was very touching when our agency and marketing team proposed to me to name this vitola after my father, because it was a realization of how much he has been an influence to all of us.”
As for the blend, Joya de Nicaragua has never disclosed the exact details of it, but has said that it is made up of mostly Nicaraguan tobacco, some of which comes from the company’s top inventory. The line debuted in 2018 in celebration of the company’s 50th anniversary, and went on to claim top honors in The Consensus that year, a compilation of cigar ratings. The El Fundador vitola was added in July 2019.
“Cinco Décadas is the cigar we are most proud of in Joya de Nicaragua,” said Daniel Barrios, global commercial director of Joya de Nicaragua. “We are truly limited in the amount of cigars we can roll in this blend, because we use our most talented torcedores and because we use the best tobacco in our factory. Our plan is to release one new size every year until the next big anniversary, but this year we may have another surprise, so stay tuned.”
Images courtesy of Joya de Nicaragua.