Joya de Nicaragua Cinco Décadas, Joya Silver Arrive at Stores

Joya de Nicaragua’s 50th anniversary cigars have begun arriving at stores.

The flagship release is the two-line Cinco Décadas, a limited production line whose name literally translates into five decades. It’s offered in two vitolas that were rolled at the factory in 1968: the Diadema (6 x 54, $19.99) and El General (7 x 50, $18.99).

Joya de Nicaragua is not disclosing the blend though has acknowledged that it uses some of the company’s best Nicaraguan tobaccos.

The other release is Joya Silver, the latest in the company’s Joya Series following the original Red and Black.

Joya Silver uses an Ecuadorian oscuro wrapper over a Mexican binder and Nicaragua. It’s offered in four sizes:

• Joya Silver Ultra (6 1/4 x 46) — $6.30 (Boxes of 20, $126)
• Joya Silver Toro (6 x 52) — $7.80 (Boxes of 20, $156)
• Joya Silver Corona (5 1/4 x 42) — $6.30 (Boxes of 20, $126)
• Joya Silver Robusto (5 x 50) — $7.10 (Boxes of 20, $142)

Daniel Barrios, Joya de Nicaragua’s brand manager, told halfwheel that the cigars have only shipped to brick and mortar channels at the moment due to a limited supply. While Joya Silver is offered to all accounts, the Cinco Décadas is limited in the U.S. to Drew Diplomat Retailer Program accounts (DDRP).

Both cigars were shown off last month at the 2018 IPCPR Convention & Trade Show.

Charlie Minato

I am an editor and co-founder of halfwheel.com/Rueda Media, LLC. I previously co-founded and published TheCigarFeed, one of the two predecessors of halfwheel. I have written about the cigar industry for more than a decade, covering everything from product launches to regulation to M&A. In addition, I handle a lot of the behind-the-scenes stuff here at halfwheel. I enjoy playing tennis, watching boxing, falling asleep to the Le Mans 24, wearing sweatshirts year-round and eating gyros. echte liebe.