Joya Black Slated for IPCPR 2016

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Joya Red is getting a sibling.

Joya de Nicaragua will release Joya Black, the company’s first cigar to use a Mexican San Andrés wrapper, at next month’s IPCPR Convention & Trade Show.

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Underneath that Mexican wrapper is a Nicaraguan binder and Nicaraguan fillers.

News of the release was first reported by Cigar Insider.

The cigar is set to come in four sizes: Robusto (5 1/4 x 50), Toro (6 x 52), Doble Robusto (5 x 56) and Nocturno (6 1/4 x 46). Suggested retail pricing will be between $5.50-8.

“We have had these wrappers available for some time and we wanted to create a blend with rich Nicaraguan tobacco, yet without the overpowering strength,” said Mario Perez, factory manager, in a press release. “The result is a balanced, rich and pleasant smoking experience – the type of experience the new JOYA brand is known for as demonstrated by the release of Joya Red”

Joya Red was launched in 2014. The goal was to introduce a new type of Joya de Nicaragua product, which is oftentimes viewed as a collection of strong cigars, to consumers with modern packaging and aggressive price points.

The 2016 IPCPR Convention & Trade Show begins July 25 in Las Vegas, Joya de Nicaragua will ship the cigar in late July.

Update — Added images and info from press release.

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NullDavidoff is the official sponsor of halfwheel's coverage of the 2016 IPCPR Convention & Trade Show.
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Charlie Minato
About the author

I am an editor and co-founder of halfwheel.com/Rueda Media, LLC. I previously co-founded and published TheCigarFeed, one of the two predecessors of halfwheel. I handle the editing of our written content, the majority of the technical aspects of the site and work with the rest of our staff on content management, business development and more. I’ve lived in most corners of the country and now entering my second stint in Dallas, Texas. I enjoy boxing, headphones, the Le Mans 24-hour, wearing sweatshirts year-round and gyros. echte liebe.

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