Joya de Nicaragua was again housed inside the Drew Estate booth, which was good news for traffic as they were directly inside the trade show door.
Joya de Nicaragua has seen many new cigars, renaming of those cigars and various changes in the last handful of years, but this year it was a very straightforward presentation. There were only two new things they had to show off: the Joya Black, and a relaunch of the Joya Cabinetta.
Joya Black
The Joya Black is its only brand new product they were showing off, a compliment to the Joya Red that was released a couple years ago. Featuring a Mexican San Andrés maduro wrapper, it is still billed as medium bodied smoke, just like its Red counterpart.
- Wrapper: Mexican San Andrés Maduro
- Binder: Nicaragua
- Filler: Nicaragua
- Joya Black Double Robusto (5 x 56) — $7.95 (Boxes of 20, $159)
- Joya Black Nocturno (6 1/4 x 46) — $6.50 (Boxes of 20, $130)
- Joya Black Robusto (5 1/4 x 50) — $7.25 (Boxes of 20, $145)
- Joya Black Toro (6 x 52) — $7.96 (Boxes of 20, $159.20)
Launch Date: July 25, 2016
Production: Regular Production
Joya Cabinetta
The next “new” product isn’t new per se, but is a relaunch with new packaging and new sizes. In addition, it extended the dark criollo wrapper to cover around a third of the cigar, where it previously only covered approximately a quarter of it.
- Wrapper: Ecuadorian Connecticut Shade, Nicaraguan Habano Criollo
- Binder: Nicaragua
- Filler: Nicaragua
- Joya Cabinetta Belicoso (6 x 54) — $7.95 (Boxes of 20, $159)
- Joya Cabinetta Churchill (6 7/8 x 48) — $8.25 (Boxes of 20, $165)
- Joya Cabinetta Corona Gorda (5 1/4 x 46) — $6.50 (Boxes of 20, $130)
- Joya Cabinetta Robusto (5 x 50) — $6.75 (Boxes of 20, $135)
- Joya Cabinetta Toro (6 x 52) — $7.56 (Boxes of 20, $151.20)
Launch Date: July 25, 2016
Production: Regular Production