Joya Black Slated for IPCPR 2016
Joya Red is getting a sibling.
Joya de Nicaragua will release Joya Black, the company’s first cigar to use a Mexican San Andrés wrapper, at next month’s IPCPR Convention & Trade Show.
Underneath that Mexican wrapper is a Nicaraguan binder and Nicaraguan fillers.
News of the release was first reported by Cigar Insider.
The cigar is set to come in four sizes: Robusto (5 1/4 x 50), Toro (6 x 52), Doble Robusto (5 x 56) and Nocturno (6 1/4 x 46). Suggested retail pricing will be between $5.50-8.
“We have had these wrappers available for some time and we wanted to create a blend with rich Nicaraguan tobacco, yet without the overpowering strength,” said Mario Perez, factory manager, in a press release. “The result is a balanced, rich and pleasant smoking experience – the type of experience the new JOYA brand is known for as demonstrated by the release of Joya Red”
Joya Red was launched in 2014. The goal was to introduce a new type of Joya de Nicaragua product, which is oftentimes viewed as a collection of strong cigars, to consumers with modern packaging and aggressive price points.
The 2016 IPCPR Convention & Trade Show begins July 25 in Las Vegas, Joya de Nicaragua will ship the cigar in late July.
Update — Added images and info from press release.
Charlie Minato
I am an editor and co-founder of halfwheel.com/Rueda Media, LLC. I previously co-founded and published TheCigarFeed, one of the two predecessors of halfwheel. I have written about the cigar industry for more than a decade, covering everything from product launches to regulation to M&A. In addition, I handle a lot of the behind-the-scenes stuff here at halfwheel. I enjoy playing tennis, watching boxing, falling asleep to the Le Mans 24, wearing sweatshirts year-round and eating gyros. echte liebe.
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