At the 2023 PCA Convention & Trade Show, J.C. Newman showed off a new humidor made out of the court from the 2011 NBA All-Star Game, played at the Staples Center in Los Angeles. Now, the company has begun shipping those humidors to retailers, and inside is a new size of the company’s The American line.

The cigar is a 6 1/2 x 50 toro vitola, a size that the company is calling The American All-Star, and which is exclusive to the humidor.

There are 30 toros in each humidor, and with just 40 humidors produced, it makes it a limited production of just 1,200 cigars, which are rolled at the company’s El Reloj factory in Tampa, Fla. However, three of those humidors won’t be hitting store shelves, as the company says one will be displayed at the factory, another will be sent to the NBA, and a third is being held onto by the company.

As for the humidor, it comes from an 8-foot by 8-foot section of the court that was acquired as part of the NBA’s Reclaimed programs, which aims to partner with companies to find new, creative reuses for courts. J.C. Newman acquired the piece of the floor and worked with Jason LeGear of JML Modern, a woodworker and humidor maker based in Milwaukee, Wis., to produce the humidors, which are lined with Spanish cedar. They are said to hold up to 90 cigars, though that number will ultimately vary by the size of the cigars placed inside. Each humidor is unique due to the scuff marks from the floor, as well as the designs on the lid made from the court’s three-point lines.

The humidor comes with a retail price of $3,000, as well as a certificate of authenticity and a Boveda starter pack.

J.C. Newman announced that the humidors were shipping, as well as the inclusion ofd The American All-Star, via Cigar Aficionado.

Update: Drew Newman of J.C. Newman told halfwheel that 37 of the 40 humidors shipped today, with the two humidors mentioned above being held back, as well as a third one “in case someone needs it,” Newman said. Additionally, a webpage has been launched with details of the release, which have been added to the original story.

Select images courtesy of J.C. Newman Cigar Co.

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Patrick Lagreid

I strive to capture the essence of a cigar and the people behind them in my work – every cigar you light up is the culmination of the work of countless people and often represents generations of struggle and stories. For me, it’s about so much more than the cigar – it’s about the story behind it, the experience of enjoying the work of artisans and the way that a good cigar can bring people together. In addition to my work with halfwheel, I’m the public address announcer for the Colorado Rockies and Arizona Diamondbacks during spring training, as well as for the Salt River Rafters of the Arizona Fall League, the WNBA's Phoenix Mercury and the Arizona Rattlers of the Indoor Football League. I also work in a number of roles for MLB.com, plus I'm a voice over artist. I previously covered the Phoenix and national cigar scene for Examiner.com, and was an editor for Cigar Snob magazine.