August 15, 2016 Brian Burt IPCPR 2016

IPCPR 2016: JRE Tobacco Co.

In the back corner of the CLE booth, JRE Tobacco set up shop, slightly inconspicuous, but perhaps a bigger deal than it might appear.

JRE Tobacco Co booth IPCPR 2016

JRE Tobacco is the namesake of Julio R Eiroa, patriarch of the Eiroa family and father to Christian Eiroa—owner of above mentioned CLE Cigar Co. JRE Tobacco is the return to the blending game by Julio Eiroa, and his son, Justo. The JRE Tobacco lines had previously been underneath the CLE umbrella, but were broken out in January when Julio and Justo launched the JRE brand. Aladino, Rancho Luna and the Tatascan brands were launched earlier this year, but there were some new blends under the Rancho Luna and Tatascan brands that they were debuting at the show.

JRE Tobacco Co Rancho Luna IPCPR 2016

Rancho Luna Maduro

Rancho Luna Maduro is a blend done by both Julio and Justo. The Rancho Luna name was originally launched with a Honduran habano wrapper, grown on the Eiroa farm, but the new blend features a Mexican San Andrés maduro wrapper.

  • Wrapper: Mexican San Andrés
  • Binder: Honduran Corojo
  • Filler: Honduran Habano and Corojo
  • Rancho Luna Maduro Cazador (6 x 46) — n/a (Boxes of 20)
  • Rancho Luna Maduro Gordo (6 1/2 x 60) — $9 (Boxes of 20, $180)
  • Rancho Luna Maduro Gran Toro (6 1/4 x 54) — n/a (Boxes of 20)
  • Rancho Luna Maduro Robusto (5 x 50) — $7 (Boxes of 20, $140)
  • Rancho Luna Maduro Toro (6 x 50) — $7.50 (Boxes of 20, $150)

Launch Date: July 25, 2016

Production: Regular Production JRE Tobacco Co Tatascan IPCPR 2016

Tatascan Yellow Label

The Tatascan isn’t a flavored cigar, but does come with a sweetened tip. It was originally launched with a Honduran Connecticut wrapper, but has now been expanded to include a Habano wrapper as well.

  • Wrapper: Honduran Habano
  • Binder: Honduran Corojo
  • Filler: Honduran Corojo & Habano
  • Tatascan Yellow Label Corona (5 x 44) — n/a (Boxes of 20)
  • Tatascan Yellow Label Cazador (6 x 46) — n/a (Boxes of 20)
  • Tatascan Yellow Label Churchill (7 x 48) — n/a (Boxes of 20)
  • Tatascan Yellow Label Robusto (5 x 50) — $5 (Boxes of 20, $100)
  • Tatascan Yellow Label Toro (6 x 50) — $5.50 (Boxes of 20, $110)
  • Tatascan Yellow Label Gran Churchill (7 x 52) — $7 (Boxes of 20, $140)
  • Tatascan Yellow Label Gran Toro (6 1/4 x 54) — n/a (Boxes of 20)
  • Tatascan Yellow Label Gordo (6 1/2 x 60) — $8 (Boxes of 20, $160)

Launch Date: July 25, 2016

Production: Regular Production

Davidoff is the official sponsor of halfwheel's coverage of the 2016 IPCPR Convention & Trade Show.
IPCPR 2016 JRE Tobacco Co. Julio Eiroa Justo Eiroa Rancho Luna Tatascan
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Brian Burt

I have been smoking cigars since 2005 and reviewing them as a hobby since 2010. Initially, I started out small with a 50-count humidor and only smoking one or two cigars a month. Not knowing anybody else that smoked cigars, it was only an occasional hobby that I took part in. In March of 2010, I joined Nublive and Cigar Asylum, connecting me with many people who also shared an interest in cigars. Reading what they had to say about brands I had never heard of, I quickly immersed myself in the boutique brands of the industry and it was then that cigars transformed from a hobby into a passion.

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