Habanos S.A. Designates Hoyo de Monterrey Destinos for Travel Retail
There will be a new Cuban Hoyo de Monterrey size that will be exclusive to duty-free and travel outlets, i.e. stores based in airports and other travel locations.
At this week’s TFWA World Exhibition & Conference in Cannes, France—an event dedicated to those retailers—Habanos S.A. formally unveiled the Hoyo de Monterrey Destinos, a new 5 7/10 (145mm) x 49 vitola that will be called sutiles within the formal Cuban vitola naming system. According to Cuban Cigar Website, this is the first Cuban cigar known to use this size, and the Destinos will be sold in “travel humidors” of 20 cigars.
It’s unclear when the cigar will go on sale or how much it will cost.
This is the second new Hoyo de Monterrey announced in the last few weeks. Late last month in Spain, Habanos S.A. showed off the new Epicure No.3, a cigar that will be sold at stores worldwide, except in the U.S., where selling Cuban cigars remains illegal.
Update (Oct. 5, 2023) — Added images from a Habanos S.A. press release.
Charlie Minato
I am an editor and co-founder of halfwheel.com/Rueda Media, LLC. I previously co-founded and published TheCigarFeed, one of the two predecessors of halfwheel. I have written about the cigar industry for more than a decade, covering everything from product launches to regulation to M&A. In addition, I handle a lot of the behind-the-scenes stuff here at halfwheel. I enjoy playing tennis, watching boxing, falling asleep to the Le Mans 24, wearing sweatshirts year-round and eating gyros. echte liebe.
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