Kaizad Hansotia indicated a few months ago that Gurkha would be seeing a few new B&M-only lines in 2011. He named two lines in particular at the time of the State of the Brand feature: Seduction and Royal Challenge. Seduction has already been released; Royal Challenge — not so much. True to his word, Gurkha has three new lines slated for the 2011 IPCPR show, details after the jump.

Cellar Reserve
Boxes of twenty.
Wrapper: Criollo 98
Binder: Olor
Filler: Nicaraguan Criollo

  • Koi (Perfecto) — 4 x 58
  • Solaro (Double Robusto) — 5 x 58
  • Hedonism (Gran Robusto) — 6 x 58
  • Prisoner (Churchill) — 7 x 54
  • Kraken (XO) — 6 x 60

Wicked Indie
Boxes of fifty.
Wrapper: Nicaraguan Habano
Binder: Nicaraguan
Filler: Nicaraguan

  • Robusto — 5 1/2 x 52
  • Toro — 6 x 54
  • Churchill — 7 x 50
  • XO — 6 x 60

Royal Challenge
Boxes of twenty.
Wrapper: Ecuadorian Connecticut
Binder: Honduran Habano
Filler: Dominican & Nicaraguan

  • Robusto — 5 x 50
  • Toro — 6 x 50
  • Churchill — 7 x 52
  • Torpedo — 6 1/2 x 53
  • XO — 6 x 60

In addition, Gurkha will debut the Godzilla which comes in tins of eight. It’s a proprietary 6 x 60 blend. — el niño diablo.

Updated (July 11, 2011): Press release added.



MIAMI, FL., July 11, 2011: Beach Cigar Group Inc., owner of Gurkha Cigars, one of world’s most premium and luxurious cigar brands announced today the creation of three new retailer exclusive brands timed to launch at this year’s IPCPR Trade Show in Las Vegas : Cellar Reserve, Royal Challenge and Seduction.   Gurkha’s aim is to re-emphasize the continued importance of the retailer.  “These exciting new brands represent our ongoing commitment to further support our brick and mortar customers,” stated Gary Hyams, President and CEO of Beach Cigar Group.

The vintage Cellar Reserve uses the finest quality 15 year-old aged tobacco, comprised of an oily Criollo 1998 wrapper, that combines an aged Dominican, Olor binder with a 15 year old Criollo, Nicaraguan filler.  These cigars are housed in unique 20 count wooden boxes that aesthetically evoke a maturing wine barrel.  Cellar Reserve is a delicious medium to full-bodied cigar that is available in 5 different sizes: 4 x 58 Perfecto, 5 x 58 Doble Robusto, 6 x 58 Gran Rothchild, 7 x 54 Churchill and a 6 x 60 XO, with an MSRP ranging from $7.99-$12.95

Gurkha’s second release is the dignified Royal Challenge, a medium bodied cigar that is smooth and complex. The blend is highlighted by a silky, Connecticut/Ecuadorian shade wrapper, with a Habano, Honduran binder, complimented by Nicaraguan and Dominican fillers.  TheRoyal Challenge will be available in majestic 20 count boxes in 5 different sizes:  5 x 50 Robusto, 6 x 50 Toro, 6.5 x 53 Torpedo, 7 x 52 Churchill and 6 x 60 XO, with an MSRP ranging from $5.98-$8.50.

The third release, Seduction, is designed to captivate the  palate.  This tasty and appealing, medium bodied blend has an Ecuadorian Habano wrapper, with a Dominican, Olor binder with a Corojo, Columbian filler.  Seduction comes in sleek and alluring 20 count boxes and will be available in 4 sizes:  5 x 55 Robusto, 6 x 55 Toro, 7 x 55 Churchill and a 6 x 60 XO with an MSRP ranging from $6.80-$9.50.

The new releases, along with the full range of Gurkha products will be on display at this year’s IPCPR Trade Show at the Sands Expo Center in the Venetian Hotel resort at booth numbers: 0936-1145. Gurkha’s booth will also have on show the company’s flavored brand, Cojimar.

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Charlie Minato

I am an editor and co-founder of halfwheel.com/Rueda Media, LLC. I previously co-founded and published TheCigarFeed, one of the two predecessors of halfwheel. I have written about the cigar industry for more than a decade, covering everything from product launches to regulation to M&A. In addition, I handle a lot of the behind-the-scenes stuff here at halfwheel. I enjoy playing tennis, watching boxing, falling asleep to the Le Mans 24, wearing sweatshirts year-round and eating gyros. echte liebe.