General Cigar Co., El Titan de Bronze Team Up for New Redemption (Update)

El Titan de Bronze—a small factory located in Miami—and General Cigar Co.—one of the largest cigar companies in the world—are once again teaming up, but this time will be a bit different.

Whereas the two companies have partnered to release Miami-made limited editions for General’s Cohiba and Partagas brands, the newest cigar to come from El Titan de Bronze that will be sold by General is actually an El Titan de Bronze brand.

The two companies have developed a new, regular production version of El Titan de Bronze’s Redemption brand. While General Cigar Co. says it is not announcing details about the cigars until Saturday, March 23, it appears the company has provided those details to Cigar Aficionado. According to a report, the new blend uses an Ecuadorian habano wrapper over tobaccos from Nicaragua: a binder from Estelí and fillers from Jalapa and Estelí.

It will be made in three sizes:

• El Titan de Bronze Redemption Robusto (5 x 50) — $16.99
• El Titan de Bronze Redemption Corona (5 5/8 x 46) — $15.99
• El Titan de Bronze Redemption Toro (6 x 52) — $17.99

Of note, General will only sell this version of Redemption. El Titan de Bronze’s other cigar brands will continue to be sold by the factory, which is owned by Sandy Cobas.

“This is the right time, with the right people, and I feel so confident in them. After so many years, so much hard work with my family, this is the first time we will be able to get the amazing work of our artisans to people all over the country,” said Cobas in a press release. “It started with the Cohiba project, and now, to be going to the show with General Cigar, sitting at a table with the big players where I always wanted to be, I’m so excited. This turned out so well, and I’m thrilled that more people will get to experience a new Redemption and the work of El Titán de Bronze.”

While the new Redemption will be shown off to retailers during the 2024 PCA Convention & Trade Show, which takes place March 23-25 in Las Vegas, General says it will not begin shipping until July.

This news follows an article published earlier this week by Cigar Public that indicated that Scandinavian Tobacco Group (STG), General’s parent company, was rumored to have purchased El Titan de Bronze. An official at STG told halfwheel that the company was not buying the factory but that the companies were collaborating more, which seemed to be a reference to this project. That article no longer appears on the Cigar Public website.

Update (March 23, 2024) — Added pricing and an image of the box after General Cigar Co. issued a press release about the cigar.