El Artista Cigars Revamps Puro Ambar

Puro Ambar, one of the original lines in the El Artista Cigars portfolio, is getting a new look and a new blend, with the refreshed line slated to hit stores around the end of September.

The change is due to increased difficulty getting the materials to make the blend, which led to a decision whether to keep the line around, according to a statement from Ram Rodriguez, president of El Artista Cigars. While the idea of discontinuing the line was floated, the company found a loyal group of smokers: women.

“Early in 2020 we asked our Sales staff about the brand and we were surprised when our all-female sales staff pointed out many female shop owners as well as female cigar consumers are the primary purchasers of Puro Ambar,” said Kevin Newman, head of marketing and sales for El Artista Cigars. “After some careful consideration we discovered the majority of the brand’s smokers were in fact women. We began a research project to identify flavor profiles, cigar shapes, and packaging that appeal to today’s female smokers. What we settled on is a medium-bodied blend with a sweet, smooth, and clean finish with hints of exotic spice and nuances of charred oak.”

The updated Puro Ambar features El Artista’s own premium habano wrapper with a proprietary blend of Artista-grown criollo tobaccos and Dominican Olor leaf. It is produced at Tabacalera El Artista in Tamboril, Dominican Republic.

The line is being offered in three sizes:

• Puro Ambar Corona (5 1/2 x 42) — $6 (Box of 20, $120)
• Puro Ambar Robusto (5 x 50) — $6.80 (Box of 20, $136)
• Puro Ambar Toro (6 x 54) — $7 (Box of 20, $140)

In addition to an updated blend, the band and box have been redesigned for a retro-modern style with gold and bronze accents.

The revamped Puro Ambar will be available for U.S.-based retailers to order beginning on Sept. 23.

Images courtesy of Tabacalera El Artista.