April 11, 2022 Charlie Minato News

Drew Estate’s Next New Line Gets Freestyle Live Soft Launch

For the third time, Drew Estate will preview its newest line as part of a multifaceted campaign that includes both in-store sampler packs and a virtual event.

Nothing is known about the cigar today, but the company is beginning to sell sampler packs that include three of the new cigars. Those sampler packs have an MSRP of $39.99 and include:

  • Three unbanded cigars
  • Freestyle Live three-cigar case
  • Freestyle Live cutter with cigar rest
  • Freestyle Live wallet
  • Freestyle Live badge

While no details are known now, they will be revealed in about a month. On May 12, Drew Estate will host a Freestyle Live: Special Edition broadcast that will announce the cigar and winners to various prizes. The Freestyle Live badge includes a QR code that will serve as an entry for a chance to win a variety of prizes, including:

  • 2022 Jeep Wrangler Sport (valued at $33,000)
  • Drew Estate Barrel Bar (valued at $2,000)
  • Subculture Studios Travel Humidor (valued at $100, there will be 25 given away)

While the Freestyle Live event is a virtual event held on Drew Estate’s social media channels, the Freestyle Live Event packs will be sold in stores, starting today. Stores that sell the packs are also entered for a chance to win:

  • $7,500 in Drew Estate credit + two Dreamseat recliners
  • $2,500 in Drew Estate credit + Drew Estate Barrel Bar
  • $1,000 in Drew Estate credit + a Drew Estate megastanding bar

“This Freestyle Live Event Pack is gonna set off a chain reaction for the follow up Freestyle Live: Special Edition on May 12 due to the increase in packs we puttin’ on the street,” said Jonathan Drew, president and co-founder of Drew Estate, in a press release. “Trust me, gonna be a posse tuning in to try and guess what that new cigar could be.”

This is the third time Drew Estate has used a virtual Freestyle Live event and sampler packs to launch a new line. The previous events launched the Undercrown 10 and 20 Acre Farm.

The event will take place May 12 from 7-9 p.m EST.

Drew Estate Drew Estate Freestyle Live
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Charlie Minato

I am an editor and co-founder of halfwheel.com/Rueda Media, LLC. I previously co-founded and published TheCigarFeed, one of the two predecessors of halfwheel. I have written about the cigar industry for more than a decade, covering everything from product launches to regulation to M&A. In addition, I handle a lot of the behind-the-scenes stuff here at halfwheel. I enjoy playing tennis, watching boxing, falling asleep to the Le Mans 24, wearing sweatshirts year-round and eating gyros. echte liebe.

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