Drew Estate has a new line of cigars coming out, though they aren’t yet discussing what it’s called or any of the details. Rather, the company has announced that it will be previewing it through unbanded versions that are sold as part of the company’s latest Freestyle Live event pack.

The company is releasing 5,000 of the packs via participating retailers, each of which have an MSRP of $45. Each pack includes three of the cigars, along with a number of cigar accessories, including a Freestyle Live branded cutter, lighter and tumbler. Additionally, each pack comes with a lanyard and badge, and anyone who purchases a pack can register their badge via the QR code on the back to be entered into a sweepstakes for a chance to win several prizes, including the grand prize of a 2022 Ford F-150 Lightning electric truck, valued at $42,000. The second-place prize is a 2022 Polaris 1400 General ATV, valued at $14,000, with the third-place contestant winning a Drew Estate Bridge Bar, which is valued at $1,500.

Additionally, Drew Estate is running an ongoing contest that will span several of its Freestyle Live events where the company will give away one Bitcoin to a lucky winner during the Feb. 17, 2022 Freestyle Live show.

The packs are scheduled to begin shipping to retailers on Oct. 25. The identity of the cigars will be revealed during an online event on Thursday, Nov. 11 from 7-9 pm EST during “Freestyle Live: Special Edition” which will be viewable on the company’s Facebook page.

If this sounds familiar, the company did a similar release for the Undercrown 10 line, selling similar kits that featured unbanded versions of the cigar before announcing it during a live show in early May.

 

Patrick Lagreid

I strive to capture the essence of a cigar and the people behind them in my work – every cigar you light up is the culmination of the work of countless people and often represents generations of struggle and stories. For me, it’s about so much more than the cigar – it’s about the story behind it, the experience of enjoying the work of artisans and the way that a good cigar can bring people together. In addition to my work with halfwheel, I’m the public address announcer for the Colorado Rockies and Arizona Diamondbacks during spring training, as well as for the Salt River Rafters of the Arizona Fall League, the WNBA's Phoenix Mercury and the Arizona Rattlers of the Indoor Football League. I also work in a number of roles for MLB.com, plus I'm a voice over artist. I previously covered the Phoenix and national cigar scene for Examiner.com, and was an editor for Cigar Snob magazine.