Drew Estate has a new line of cigars coming out, though they aren’t yet discussing what it’s called or any of the details. Rather, the company has announced that it will be previewing it through unbanded versions that are sold as part of the company’s latest Freestyle Live event pack.
The company is releasing 5,000 of the packs via participating retailers, each of which have an MSRP of $45. Each pack includes three of the cigars, along with a number of cigar accessories, including a Freestyle Live branded cutter, lighter and tumbler. Additionally, each pack comes with a lanyard and badge, and anyone who purchases a pack can register their badge via the QR code on the back to be entered into a sweepstakes for a chance to win several prizes, including the grand prize of a 2022 Ford F-150 Lightning electric truck, valued at $42,000. The second-place prize is a 2022 Polaris 1400 General ATV, valued at $14,000, with the third-place contestant winning a Drew Estate Bridge Bar, which is valued at $1,500.
Additionally, Drew Estate is running an ongoing contest that will span several of its Freestyle Live events where the company will give away one Bitcoin to a lucky winner during the Feb. 17, 2022 Freestyle Live show.
The packs are scheduled to begin shipping to retailers on Oct. 25. The identity of the cigars will be revealed during an online event on Thursday, Nov. 11 from 7-9 pm EST during “Freestyle Live: Special Edition” which will be viewable on the company’s Facebook page.
If this sounds familiar, the company did a similar release for the Undercrown 10 line, selling similar kits that featured unbanded versions of the cigar before announcing it during a live show in early May.