Drew Estate Ships Eight New 4 x 32 Tins, Unveils Updated Displays & Boveda Humidification

Drew Estate’s 4 x 32 Tin Collection is getting a massive update before the end of the year. The company has announced that it has added Boveda humidification to the tins, is introducing four more display options for retailers and has begun shipping eight of the 13 planned extensions to the line.

The eight new cigars shipping now are:

• Ambrosia Clove Tikis (4 x 32) — $1.30 (Tin of 10, $13; Sleeve of 50, $65)
• Deadwood Baby Jane (4 x 32) — $1.80 (Tin of 10, $18; Sleeve of 50, $90)
• Isla del Sol Sun Grown Breve (4 x 32) —$1.30 (Tin of 10, $13; Sleeve of 50, $65)
• Isla del Sol Maduro Breve (4 x 32) —$1.30 (Tin of 10, $13; Sleeve of 50, $65)
• Kentucky Fire Cured Sweet Ponies (4 x 32) — $1.30 (Tin of 10, $13; Sleeve of 50, $65)
• La Vieja Habana Habano Bomberito (4 x 32) —$1.30 (Tin of 10, $13; Sleeve of 50, $65)
• La Vieja Habana Maduro Bomberito (4 x 32) —$1.30 (Tin of 10, $13; Sleeve of 50, $65)
• La Vieja Habana Shade Bomberito (4 x 32) —$1.30 (Tin of 10, $13; Sleeve of 50, $65)

Most of the tins that are now shipping were originally announced as September releases. Drew Estate has delayed the Kentucky Fire Cured Swamp Thang Ponies and Undercrown Sun Grown Coronets—both scheduled for November—until January. In addition, the JOYA Black and Red tins have been delayed until March.

“The Drew Estate 4 x 32 Tin Collection was designed to transcend the entire DE brand portfolio into the quick and easy, fast smoke space,” said Jonathan Drew, co-founder and president of Drew Estate in a press release. “This three-step process includes reaching all taste palates through our wide variety of brands. Merchandising the collection in all premium cigar shops across the world in an easily ‘Drew’ recognizable fashion; and keeping the product “so fresh and clean, clean” with an important nod to tradition. Our water tower concept is our 21st-century expression of the iconic cigar store Indian. The entire program is Mega Magnifico.”

Charlie Minato

I am an editor and co-founder of halfwheel.com/Rueda Media, LLC. I previously co-founded and published TheCigarFeed, one of the two predecessors of halfwheel. I have written about the cigar industry for more than a decade, covering everything from product launches to regulation to M&A. In addition, I handle a lot of the behind-the-scenes stuff here at halfwheel. I enjoy playing tennis, watching boxing, falling asleep to the Le Mans 24, wearing sweatshirts year-round and eating gyros. echte liebe.