Two new Edición Regional cigars for Asia have recently gone on sale in Hong Kong.

Last month, Pacific Cigar Co.—the distributor of Cuba cigars in more than 30 countries across Asia and Oceania—released the Diplomáticos PCC 30th Anniversary and Sancho Panza El Rey, two new Edición Regional cigars from Habanos S.A.

The Diplomáticos PCC 30th Anniversary Edición Regional Asia-Pacifico (2022) measures 5 1/2 (140mm) x 56. It’s a parejo size known within the Cuban naming system as aromosos, which has been used once before, for the Hoyo de Monterrey Le Hoyo de Rio Seco.

It has a suggested price of HDK660 ($84.07) per cigar and is limited to 3,000 numbered boxes of 30 cigars. As the name implies, that cigar commemorates the 30th anniversary of Pacific Cigar Co.

The company has also released the Sancho Panza El Rey, a lancero, which is a vitola rarely used in the Edición Regional program. It measures 7 7/16 inches (192mm) x 38. Pricing for the El Rey is set at HKD338 ($43.05) per cigar and production is limited to 2,000 numbered cabinets of 50 cigars.

The Edición Regional program is offered by Habanos S.A. to its various distributors around the world. Each year, distributors can select one cigar to be commissioned for their region, though there have been exceptions when some distributors have been able to select more than one. Those cigars must come from a brand that was not part of the company’s former “Global Brands” and must be a size that is currently not offered in that specific brand.

Edición Regional cigars are signified by a secondary red and silver band that reads Edición Regional followed typically by the name of the region represented by that specific distributor. Oftentimes the cigars do not arrive at stores during the year they are selected for, sometimes multiple years later.

In this case, the Sancho Panza is technically the 2021 Edición Regional for Pacific, while the Diplomáticos is part of the 2022 program.

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Charlie Minato

I am an editor and co-founder of Media, LLC. I previously co-founded and published TheCigarFeed, one of the two predecessors of halfwheel. I have written about the cigar industry for more than a decade, covering everything from product launches to regulation to M&A. In addition, I handle a lot of the behind-the-scenes stuff here at halfwheel. I enjoy playing tennis, watching boxing, falling asleep to the Le Mans 24, wearing sweatshirts year-round and eating gyros. echte liebe.