Davidoff Millennium Lancero Limited Edition Collection Launches Today
The Davidoff Millennium Lancero Limited Edition Collection is back, as the cigar officially went on sale today at Davidoff of Geneva – since 1911 retail stores, as well as at select Davidoff-appointed merchants and premium cigar retailers. The cigar is billed as “a restage of the former Millenium Blend Lancero” by the company, with the blend using an Ecuadorian 151 hybrid wrapper, a Mexican-grown binder, and four different Dominican tobaccos in its filler.
“Back in its day, the Millennium Blend Lancero was renowned for being the format to fully enjoy the blend’s special 151 wrapper,” said Edward Simon, cmo at Oettinger Davidoff AG, via a press release. “Today, the reborn limited-edition cigar once again stands representative of our ceaseless pursuit for perfection.”
Simon noted that it took 300 trials conducted by the company’s master agronomists to create the hybrid seed for the Ecuadorian wrapper leaf.
The Davidoff Millennium Lancero Limited Edition Collection is offered in a 7 x 40 vitola that comes in 10-count boxes, with 5,000 boxes produced for the U.S. market. Pricing is set at $29 per cigar and $290 per box.
“I am convinced that this relaunch will make a difference for countless aficionados – be it appreciators of the lancero format and outstanding craftsmanship, collectors who enjoy the Millennium blend in its other highly acclaimed formats, or connoisseurs with a refined palate who wish to fill their time beautifully with this masterpiece”, added Simon.
This is the second out of four Limited Edition Collections Davidoff will launch as part of its “Cigar History Re-Rolled” concept, which is part of the brand’s ongoing engaging “The Difference” campaign.
Images courtesy of Oettinger Davidoff AG.
Patrick Lagreid
I strive to capture the essence of a cigar and the people behind them in my work – every cigar you light up is the culmination of the work of countless people and often represents generations of struggle and stories. For me, it’s about so much more than the cigar – it’s about the story behind it, the experience of enjoying the work of artisans and the way that a good cigar can bring people together. In addition to my work with halfwheel, I’m the public address announcer for the Colorado Rockies and Arizona Diamondbacks during spring training, as well as for the Salt River Rafters of the Arizona Fall League, the WNBA's Phoenix Mercury, the G-League's Valley Suns, and previously the Arizona Rattlers of the Indoor Football League. I also work in a number of roles for Major League Baseball, plus I'm a voice over artist. Prior to joining halfwheel, I covered the Phoenix and national cigar scene for Examiner.com, and was an editor for Cigar Snob magazine.
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