Davidoff Bringing Back Millennium Lancero

Davidoff is bringing back another cigar from of its iconic White Band Collection, as the company has announced that the upcoming launch of the Millennium Lancero Limited Edition Collection, which it calls “a restage of the former Millennium Blend Lancero.”

The Millennium Lancero Limited Edition Collection’s blend is notable for the use of an Ecuadorian 151 hybrid wrapper, while the binder comes from Mexico and the filler features four different Dominican tobaccos.

“Back in its day, the Millennium Blend Lancero was renowned for being the format to fully enjoy the blend’s special 151 wrapper,” said Edward Simon, cmo at Oettinger Davidoff AG, via a press release. “Today, the reborn limited-edition cigar once again stands representative of our ceaseless pursuit for perfection.”

Simon said that it took the company’s master agronomists 300 trials to create the hybrid seed for the Ecuadorian wrapper leaf used on the cigar.

“I am convinced that this relaunch will make a difference for countless aficionados – be it appreciators of the lancero format and outstanding craftsmanship, collectors who enjoy the Millennium blend in its other highly acclaimed formats, or connoisseurs with a refined palate who wish to fill their time beautifully with this masterpiece”, added Simon.

The Davidoff Millennium Lancero Limited Edition Collection comes in a 7 x 40 vitola, with pricing set at $29 per cigar and $290 for a box of 10 cigars. A total of 5,000 boxes are being produced for the U.S. market.

The Davidoff Millennium Lancero Limited Edition Collection is scheduled to be available on April 6 at select Davidoff appointed merchants, premium cigar retailers, and all Davidoff of Geneva — since 1911 flagship stores.

This is the second out of four Limited Edition Collections Davidoff will launch as part of its “Cigar History Re-Rolled” concept, which is part of the brand’s ongoing engaging “The Difference” campaign.

Images courtesy of Oettinger Davidoff AG.