Dapper Cigar Co. Begins Shipping La Madrina Shade

After delays with getting the packaging for its new La Madrina Shade line, Dapper Cigar Co. has begun shipping the first wave of the new cigars, with two of the four vitolas heading to stores.

Brand owner Ian Reith unveiled the new line at the 2021 PCA Convention & Trade Show in July. It is the follow-up to the original La Madrina and uses an Ecuadorian-grown Connecticut shade wrapper, Mexican San Andrés binder, and fillers from the Dominican Republic, Nicaragua and the U.S. It is offered in four sizes:

• La Madrina Shade Belicoso (6 1/4 x 52) — $12.38 (Box of 20, $247.80)
• La Madrina Shade Corona Gorda (5 5/8 x 46) — $10.36 (Box of 20, $207.20)
• La Madrina Shade Robusto (5 x 50) — $11.06 (Box of 20, $221.20)
• La Madrina Shade Toro (6 1/8 x 52) — $11.68 (Box of 20, $232)

Currently, the toro and belicoso vitolas are shipping to stores, while the corona gorda and robusto are likely to begin shipping in about three weeks, according to Reith. Those first shipments will use the same packaging as the habano-wrapped La Madrina, though they will have a sticker indicating they are the Shade version, as well as the proper UPC stickers. Once the new packaging has been received in full, the La Madrina Shade will transition to its proper packaging.

Reith sad that he expects his other new cigar from PCA, Union Break, to begin shipping in about three weeks as well.