Roy MacLaren is back.

Crux Cigars has announced that it has hired Roy MacLaren as the company’s executive vice-president of sales. MacLaren is best known for his tenures at Gurkha and Villiger Cigars North America where he held similar roles.

“I’ve known Roy for many years,” said Jeff Haugen. “He brings a wealth of knowledge and contacts from 20 plus years in our industry. We are extremely excited to add Roy’s talents and experience to our company.”

MacLaren’s hiring is effective immediately.

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Charlie Minato

I am an editor and co-founder of halfwheel.com/Rueda Media, LLC. I previously co-founded and published TheCigarFeed, one of the two predecessors of halfwheel. I have written about the cigar industry for more than a decade, covering everything from product launches to regulation to M&A. In addition, I handle a lot of the behind-the-scenes stuff here at halfwheel. I enjoy playing tennis, watching boxing, falling asleep to the Le Mans 24, wearing sweatshirts year-round and eating gyros. echte liebe.