Crux Cigars has announced that it will be completely rebranding the look of the company from its core logo to the packaging of its brands.

Some of those changes can be seen in the video below:

“Crux has always been about celebrating life’s successes, failures, and moments of reflection,” said Jeff Haugen, the company’s owner, in a press release. “In these moments, you will find your crux. We find our crux when we grow communities through relationships.”

The company says the blends and vitolas will remain the same, but the new packaging should begin appearing in stores in late Q3 of 2019.

Davidoff is the official sponsor of halfwheel's coverage of the 2019 IPCPR Convention & Trade Show.

Charlie Minato

I am an editor and co-founder of Media, LLC. I previously co-founded and published TheCigarFeed, one of the two predecessors of halfwheel. I handle the editing of our written content, the majority of the technical aspects of the site and work with the rest of our staff on content management, business development and more. I’ve lived in most corners of the country and now entering my second stint in Dallas, Texas. I enjoy boxing, headphones, the Le Mans 24-hour, wearing sweatshirts year-round and gyros. echte liebe.