Crux Cigars Rebranding
Crux Cigars has announced that it will be completely rebranding the look of the company from its core logo to the packaging of its brands.
Some of those changes can be seen in the video below:
“Crux has always been about celebrating life’s successes, failures, and moments of reflection,” said Jeff Haugen, the company’s owner, in a press release. “In these moments, you will find your crux. We find our crux when we grow communities through relationships.”
The company says the blends and vitolas will remain the same, but the new packaging should begin appearing in stores in late Q3 of 2019.
Charlie Minato
I am an editor and co-founder of halfwheel.com/Rueda Media, LLC. I previously co-founded and published TheCigarFeed, one of the two predecessors of halfwheel. I have written about the cigar industry for more than a decade, covering everything from product launches to regulation to M&A. In addition, I handle a lot of the behind-the-scenes stuff here at halfwheel. I enjoy playing tennis, watching boxing, falling asleep to the Le Mans 24, wearing sweatshirts year-round and eating gyros. echte liebe.
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