The first box-pressed Cohiba is now heading to stores.

Yesterday, General Cigar Co. began shipping the new Cohiba Riviera to retailers in the U.S. Riviera is the first new Cohiba from General since 2020, the first box-pressed Cohiba and the first time that a Cohiba has used a Mexican San Andrés wrapper. Underneath that Mexican wrapper is a Honduran binder and four different fillers: tobaccos from the Jamastran Valley and La Entrada in Honduras and Nicaraguan tobaccos from Condega and Estelí.

  • Cohiba Riviera Robusto (5 x 52) — $19.99 (Box of 20, $399.80)
  • Cohiba Riviera Toro (6 1/2 x 52) — $21.99 — (Box of 20, $439.80)
  • Cohiba Riviera Perfecto (6 x 60) — $23.99 (Box of 10, $239.90)

Unlike most of General Cigar Co.’s Cohibas—which are made in the Dominican Republic—Riviera is produced at STG Estelí in Nicaragua.

“Cohiba Riviera is a bold yet balanced blend of the most exceptional tobaccos from Nicaragua with exclusively-grown tobaccos from Honduras,” said Sean Williams, brand ambassador for Cohiba, in a press release when the cigar was announced last month. “Medium-to-full bodied and adorned with a delectable wrapper from Mexico, Riviera is an elegant selection offering notes of dark chocolate and coffee bean with a hint of leather and subtle cream on the finish.”

General Cigar Co. sells the non-Cuban Cohiba brand in the U.S., though it also sells some of the non-Cuban Cohiba blends under the “Silencio” name in select countries. Habanos S.A. sells the Cuban Cohiba brand in countries other than the U.S.

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Charlie Minato

I am an editor and co-founder of halfwheel.com/Rueda Media, LLC. I previously co-founded and published TheCigarFeed, one of the two predecessors of halfwheel. I have written about the cigar industry for more than a decade, covering everything from product launches to regulation to M&A. In addition, I handle a lot of the behind-the-scenes stuff here at halfwheel. I enjoy playing tennis, watching boxing, falling asleep to the Le Mans 24, wearing sweatshirts year-round and eating gyros. echte liebe.