The next box of CLE Cigar Co.’s eponymously named line of cigars you buy might well come in a box with a new look, as the company has announced that it is giving the line a refresh.
The design was inspired by the look of classic Cuban cigars, according to a press release from the company. Christian Eiroa said that he was hosting an event at The House of Grauer in Geneva, Switzerland, a cigar lounge and retailer, when the inspiration struck to make the change.
“The C.L.E. core line blends are cigars that we are immensely proud of, but I never felt the packaging presented the cigars in the right light,” Eiroa said in a press release. “We decided to bring it back to basics, to another time. We look forward to presenting the newly redesigned CLE blends at the PCA in Las Vegas.”
Beyond the change to the boxes, the cigars are presented in what the company calls a “half wheel” format of 25 cigars, held together with a ribbon. The new bands and tissue paper that adorn the cigars are said to evoke a sense of nostalgia.
The CLE line is offered in three wrapper options: an Ecuadorian Connecticut, a Honduran habano, and a Honduran corojo, all of which use Honduran tobacco for the binder and filler. All three blends are offered in 25-count boxes and five vitolas, including the 11/18 figurado:
- CLE Connecticut / Corojo / Habano 40 x 4 — $8.76 (Box of 25, $219)
- CLE Connecticut / Corojo / Habano 50 x 5 — $10.16 (Box of 25, $254)
- CLE Connecticut / Corojo / Habano 11/18 (6 1/4 x 52/60) — $10.66 (Box of 25, $266.5o)
- CLE Connecticut / Corojo / Habano 54 X 6 — $10.86 (Box of 25, $271.50)
- CLE Connecticut / Corojo / Habano 60 X 60 — $11.16 (Box of 25, $279)
The company has not yet announced when the new packaging design will begin arriving in stores.
Update (March 25, 2024) — The company says the updated packaging will begin arriving in April.
Images courtesy of CLE Cigar Co.