Casa Turrent Adding Two New Lines, Serie 1942 & Serie 1973

The Turrent name will soon be occupying more shelf space in retail humidors, as the company has announced a pair of new lines that are scheduled to begin shipping by the end of February, Casa Turrent Serie 1942 and Casa Turrent Serie 1973.

Casa Turrent Serie 1942, named for the birth year of Alejandro Turrent’s father, uses a Mexican San Andrés negro colorado wrapper grown by the company, with a San Andrés criollo leaf for the binder and a filler blend of San Andres criollo, San Andrés negro and Nicaraguan tobacco. Turrent calls it a medium to full bodied cigar that is spicy without being aggressive, and offers more complexity that the Serie 1901 line, which was released last year.

The Casa Turrent Serie 1973, named for Turrent’s birth year, uses a criollo wrapper and binder from San Andrés, while the filler is a blend of San Andrés criollo and Nicaraguan leaves. It’s more of a medium-bodied cigar, the smoothest and richest ins sweetness of the trio, says Turrent.

He added that all three of the lines, Serie 1901, Serie 1942 and Serie 1973 use tobacco that is at least four-years-old, feature a double binder and utilize leaves from the top primings of their respective plants. The two new lines will get the same sizes and prices as the existing Serie 1901, meaning there will be a Robusto (5 1/4 x 50, $8.50), Torpedo (5 1/2 x 50, $9) and Gran Robusto (5 3/4 x 52, $9.50). All are box pressed and come in 20-count boxes, with production being done at Casa Turrent’s factory in Mexico and distribution handled by A. Turrent Cigars.

Some markets will receive the round version, while others will receive the box-pressed cigars.

“We decided to do so because some consumers in many countries are extremely traditional, they just do not accept box pressed cigars,” said Turrent to halfwheel.

He indicated they asked their distributors which they would prefer to receive.