$150 Montecristo 1935 Anniversary Edición Doble Diamante Debuting at PCA 2024
It’s no secret that a handful of cigar manufacturers have recently pushed the upper limit of cigar prices. Altadis U.S.A. is the latest company to bet it can command a three-figure price tag for one of its cigars.
The cigar is the Montecristo 1935 Anniversary Edición Doble Diamante, which the company said in an announcement provided to Cigar Aficionado features tobaccos that have been aged for at least 10 years before being rolled. According to that report, which has not yet been confirmed by Altadis U.S.A., the tobacco comes from three of AJ Fernandez’s farms in Nicaragua: La Lilia, San Lotano, and El Dorado.
That aging comes with a cost, as the cigar will come with a suggested retail price of $150, and that’s before taxes. In states with high cigar taxes, that price could easily cross the $200 mark, as by halfwheel estimates, it would cost $234.48 in California and $262.50 in New York, before any sales taxes are added.
The Montecristo 1935 Anniversary Edición Doble Diamante is being offered in a 6 1/2 x 54 toro vitola and presented in 20-count boxes, which will have an MSRP of $3,000. Those boxes reportedly double as humidors, and production will be limited to just 250 individually numbered boxes.
The cigar is scheduled to debut at the 2024 PCA Convention & Trade Show in late March and will reportedly ship to retailers at the end of April. The company is reportedly hoping to entice cigar retailers to purchase a box by offering a diamond-shaped decanter set as an incentive.
The company has not yet issued a formal press release about the cigar, and a representative of Altadis U.S.A. has not yet responded to an e-mail seeking confirmation of the accuracy of the Cigar Aficionado report as well as to provide images of the cigar.
Update (March 8, 2024) — The company issued a press release and images of the Montecristo 1935 Anniversary Edición Doble Diamante, which have been added to the story.
Patrick Lagreid
I strive to capture the essence of a cigar and the people behind them in my work – every cigar you light up is the culmination of the work of countless people and often represents generations of struggle and stories. For me, it’s about so much more than the cigar – it’s about the story behind it, the experience of enjoying the work of artisans and the way that a good cigar can bring people together. In addition to my work with halfwheel, I’m the public address announcer for the Colorado Rockies and Arizona Diamondbacks during spring training, as well as for the Salt River Rafters of the Arizona Fall League, the WNBA's Phoenix Mercury, the G-League's Valley Suns, and previously the Arizona Rattlers of the Indoor Football League. I also work in a number of roles for Major League Baseball, plus I'm a voice over artist. Prior to joining halfwheel, I covered the Phoenix and national cigar scene for Examiner.com, and was an editor for Cigar Snob magazine.
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