ZZ Top’s Billy Gibbons Entering Cigar Business

Billy Gibbons, the frontman of ZZ Top, is entering the cigar business.

At this week’s TPE 2024 trade show in Las Vegas, Billy Gibbons Cigar Co. will launch, with Gibbons in attendance. The project includes both premium and mass-market cigars, both of which will be on shelves in February. The company has worked with Phil S. Zanghii III of Debonaire House to help develop its tobacco products.

On the premium cigar side, it’s pretty simple. The company took existing Debonaire cigars and rebranded them as Virtu by Billy Gibbons. On launch, there will be five different cigars:

• Virtu by Billy Gibbons Belicoso Habano (6 x 54)
• Virtu by Billy Gibbons Belicoso Maduro (6 x 54)
• Virtu by Billy Gibbons Robusto Maduro (5 1/4 x 50)
• Virtu by Billy Gibbons Toro Habano (6 x 54)
• Virtu by Billy Gibbons Toro Maduro (6 x 54)

Rather than selling the cigars in standard boxes, the cigars will debut inside of humidors. There are 5,000 numbered humidors total—1,000 of each SKU—and each humidor comes with five cigars and a numbered Zippo lighter, with Gibbons and his signature on the body, that has a torch flame insert.

The MSRP is set at $300 per humidor set.

Debonaire House’s cigars are produced at De Los Reyes in the Dominican Republic.

“I always enjoy seeing what a cigar brings to a party, even better when I’ve had my hands in the craftsmanship of my very own brands,” said Gibbons in a press release. “Light up, enjoy, and have mercy, my friends.”

On the mass market side, there are three different Billy Gibbons Twin Turbo packs—Classic, Coko Mojo, and Sweet Spot—which include two cigarillos. Each pack has an MSRP of $2.49.

Gibbons has partnered with BandKandy, a creative agency focused on artists, for this project. In addition, the company says it has distribution deals with Core-Mark, Global Tobacco, LLC, McLane and Zippo.

Update — The original version of this story misspelled “Coko Mojo” as “Cojo Mojo.”