Ever since smoking my first RoMa Craft Tobac cigar, I have wanted to visit the company’s factory, Fabrica de Tabacos NicaSueño S.A.
I had been told it was compact, but even I was a bit taken aback by its intimacy. Located in the back of a house in an unassuming neighborhood of Estelí, Nicaragua, you would never know it was there if you did not have an address. You walk through a living room and kitchen before going into the backyard where you see two teams of rollers in the front and a quality control table in the back behind them.
Front of RoMa Craft Tobac’s factory in a neighborhood of Estelí, Nicaragua, Fabrica de Tabacos NicaSueño S.A.
RoMa Craft Tobac cigars waiting to be inspected after being rolled.
Esteban Disla inspects RoMa Craft Tobac cigars at Fabrica de Tabacos NicaSueño S.A.
A worker rolls a RoMa Craft cigar while wearing a shirt with the saying “viviendo el sueño,” which translates to “living the dream.”
A bunchero checks quality control on one of the RoMa Craft cigars that was just rolled.
The RoMa Craft factory is small at this time with only two teams working, but extremely efficient.
Despite its smaller size, it is obvious when visiting that the people working there know exactly what they are doing and are extremely proficient at their jobs.
I have worn many hats in my life up to this point: I started out as a photojournalist for the Dallas Morning News and the Fort Worth Star-Telegram, then transitioned to photographing weddings—both internationally and in the U.S.—for more than a decade. After realizing that there was a need for a cigar website containing better photographs and more in-depth information about each release, I founded my first cigar blog, SmokingStogie, in 2008. SmokingStogie quickly became one of the more influential cigar blogs on the internet, known for reviewing preproduction, prerelease, rare, extremely hard-to-find and expensive cigars, and it was one of the predecessors to halfwheel, which I co-founded.