Vintage Rockefeller Cigar Group, maker of the Rock-A-Feller brand of cigars, has a new owner, Kevin Schweitzer, president of Sea Crest Holding Group and a Wall Street trader.
“I am extremely excited taking over Vintage Rockefeller Cigar Group and I look forward to guiding a company with a solid history to a new era of success,” Schweitzer said via a press release. “Right now, my vision is to grow the brand throughout the U.S. and eventually move into shepherding the company internationally.”
He told halfwheel that he is planning on maintaining the brand’s existing portfolio of six cigars, while also preparing for a more widespread release of a blend that was released on a very limited basis in 2015. While the existing core lines are made at Tabacalera L&V S.R.L., the new line is being produced at American Caribbean Tobacco S.A. in Estelí, Nicaragua.
The company will be moving forward with at least eight lines, the three Rock-A-Feller ‘Vintage’ Nicaragua lines, the three Rock-A-Feller ‘Classic’ Dominican blends, as well as two small production lines, the Rock-A-Feller Gold Series and the cognac-infused Billet-Doux, both of which are available as single vitola releases. The company’s cigars are priced between $7 and $16, before taxes and depending on the line.
Schweitzer is also working on building a sales team to help expand the brand both domestically and internationally, while working with a distributor out of New York.
Vintage Rockefeller Cigar Group was launched in 2009 as a collaboration between Jeffrey Uvezian, son of Avo Uvezian, and an undisclosed member of the Rockefeller family, both of whom have since moved onto other ventures.