Villiger’s Habana Feu Coming to the U.S.
One of the oldest cigars in Villiger’s portfolio will be offered to U.S. stores beginning next month.
On Friday, Sept. 1, Villiger Cigars North America will begin shipping the Habana Feu, a 4 x 44 machine-made cigar that uses an Ecuadorian wrapper over tobacco from Indonesia and Latin America. The cigar is made by Villiger in Switzerland and has been available in the Swiss market for over a century.
In the U.S., the cigars will have an MSRP of $12 per pack of five—$2.40 per cigar—and will be sold to retailers in cartons containing five packs, i.e. 25 cigars.
“Habana Fue offers a mild and harmonious taste, with a touch of sweetness and soft aroma,” said the company in a press release.
Charlie Minato
I am an editor and co-founder of halfwheel.com/Rueda Media, LLC. I previously co-founded and published TheCigarFeed, one of the two predecessors of halfwheel. I have written about the cigar industry for more than a decade, covering everything from product launches to regulation to M&A. In addition, I handle a lot of the behind-the-scenes stuff here at halfwheel. I enjoy playing tennis, watching boxing, falling asleep to the Le Mans 24, wearing sweatshirts year-round and eating gyros. echte liebe.
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