Last September, Vie Deluxe Cigars launched in a relatively unique way.

First, it started with just a single SKU. Second, that single SKU is a unique 11 x 40 lancero extra vitola rolled in Nicaragua. As if that wasn’t unique enough, each cigar comes packaged in a carbon fiber tube, which is itself placed inside a carbon fiber canister.

At TPE 2025, the company showed off its second cigar product: the Vie Deluxe Carbon Fiber Ashtray. It measures 12.5 inches in diameter and 5 inches in height. It has five giant cigar rests on the metal top. Eliot Hamerman, president of Vie Deluxe, told halfwheel this was done to help the ashtray stand out. The top is removed from the carbon fiber base for cleaning. Like the canister that the Vie Deluxe Super Lancero comes in, the base of the ashtray is leather.

The Vie Deluxe Carbon Fiber Ashtray has an MSRP of $1,000 and is available to ship now.

Hamerman said that the company has both more cigars and ashtrays that will go on sale later this year.

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Charlie Minato

I am an editor and co-founder of halfwheel.com/Rueda Media, LLC. I previously co-founded and published TheCigarFeed, one of the two predecessors of halfwheel. I have written about the cigar industry for more than a decade, covering everything from product launches to regulation to M&A. In addition, I handle a lot of the behind-the-scenes stuff here at halfwheel. I enjoy playing tennis, watching boxing, falling asleep to the Le Mans 24, wearing sweatshirts year-round and eating gyros. echte liebe.