Viaje Shipping 2021 Super Shots, Phat Carolina Reaper Next Week
A trio of Viaje cigars will ship to retailers next week.
The company has announced that the 2021 batch of Super Shot and a new cigar called Phat Carolina Reaper are included in the upcoming shipment.
Super Shot will return its normal two sizes: 10 Gauge (3 1/2 x 54, $7.44) and 12 Gauge (3 1/4 x 52, $7.04). This is the regular version of the blend, meaning a Nicaraguan criollo wrapper over Nicaraguan fillers. The sizes are named after shotgun shells and the packaging is designed to look like a box of shells.
The Phat Carolina reaper is a combination of two prior Viaje releases, namely Carolina Reaper and Phat Jalapeño. The Carolina Reaper is a Nicaraguan puro that debuted in a 4 7/8 x 50 perfecto size in 2018. It will now be offered in the 5 3/16 x 55 size, the same as Phat Jalapeño, which came out last year.
Viaje says it is priced the same as the Phat Jalapeño, which means roughly $9.44 per cigar.
All three cigars are produced at Raíces Cubanas in Honduras.
A spokesperson for Viaje declined to disclosed production numbers for this shipment.
Charlie Minato
I am an editor and co-founder of halfwheel.com/Rueda Media, LLC. I previously co-founded and published TheCigarFeed, one of the two predecessors of halfwheel. I have written about the cigar industry for more than a decade, covering everything from product launches to regulation to M&A. In addition, I handle a lot of the behind-the-scenes stuff here at halfwheel. I enjoy playing tennis, watching boxing, falling asleep to the Le Mans 24, wearing sweatshirts year-round and eating gyros. echte liebe.
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