Veritas Cigars has announced the appointment of Mahesh Parekh as the company’s new director of sales.

In a statment issued Monday, the company said that Parekh “brings a wealth of knowledge and relationship building sales experience to Veritas,” while also noting that his experience and passion for cigars made him an ideal candidate for the position. One of Parekh’s first tasks will be to work with Chris Weber, Veritas’ vice president, on building a sales team.

The Veritas 412 was reviewed on halfwheel in June 2014.

Patrick Lagreid

I strive to capture the essence of a cigar and the people behind them in my work – every cigar you light up is the culmination of the work of countless people and often represents generations of struggle and stories. For me, it’s about so much more than the cigar – it’s about the story behind it, the experience of enjoying the work of artisans and the way that a good cigar can bring people together. In addition to my work with halfwheel, I’m the public address announcer for the Colorado Rockies and Arizona Diamondbacks during spring training, as well as for the Salt River Rafters of the Arizona Fall League, the WNBA's Phoenix Mercury and the Arizona Rattlers of the Indoor Football League. I also work in a number of roles for, plus I'm a voice over artist. I previously covered the Phoenix and national cigar scene for, and was an editor for Cigar Snob magazine.