Tatuaje TAA 50th

As the saying goes, there are few certainties in life, death and taxes being the two exceptions. However, over the last eight years, the idea of an exclusive cigar from Tatuaje for the Tobacconists’ Association of America (TAA) has been about as close to a certainty as you can get.

For the 2018 release, Pete Johnson also chose to recognize the TAA’s 50th anniversary, forgoing the inclusion of the year and simply calling the cigar the Tatuaje TAA 50th. It’s a 5 x 52 box pressed robusto with a Nicaraguan binder and filler that is produced at the My Father Cigars S.A. factory in Estelí, Nicaragua. With the exception of 2013’s release, they have all featured a Connecticut broadleaf rosado oscuro wrapper.

• Tatuaje TAA 2011 (5 5/8 x 54) — $11 (Boxes of 20, $220) — 1,500 Boxes of 20 (30,000 Total Cigars)
• Tatuaje TAA 2012 (6 1/4 x 50) — $11 (Boxes of 20, $220) — 2,500 Boxes of 20 (50,000 Total Cigars)
• Tatuaje 10th Anniversary Grand Chasseur TAA 2013 (6 3/8 x 54) — $11 (Boxes of 20, $220) — 2,500 boxes of 20 (50,000 Total Cigars)
• Tatuaje TAA 2014 (6 x 52) — $11 (Boxes of 20, $220) — 2,800 Boxes of 20 (56,000 Total Cigars)
• Tatuaje TAA 2015 (5 5/8 x 54) — $11 (Boxes of 20, $220) — 3,800 Boxes of 20 (76,000 Total Cigars)
• Tatuaje TAA 2016 (6 1/4 x 50) – $11.95 (Boxes of 20, $239) – 4,000 Boxes of 20 (80,000 Total Cigars)
• Tatuaje TAA 2017 (6 x 52) — $11.95 (Boxes of 20, $239) — n/a
• Tatuaje TAA 50th (5 x 52) — $11.95 (Boxes of 20, $239) — 2,500 Boxes of 20 Cigars (50,000 Total Cigars)

The cigars began shipping in May, ahead of what has generally been a release schedule that has fallen between June and September. It was the second of this year’s TAA releases to ship, following the CAO Estelí, which shipped several months ahead of schedule, and just preceding the Eiroa First 20 Diadema TAA.

• Cigar Reviewed: Tatuaje TAA 50th
• Country of Origin: Nicaragua
• Factory: My Father Cigars S.A.
• Wrapper: U.S.A (Connecticut Broadleaf Rosado Oscuro)
• Binder: Nicaragua
• Filler: Nicaragua
• Length: 5 Inches
• Ring Gauge: 52
• Vitola: Robusto Extra
• MSRP: $11.95 (Boxes of 20, $239)
• Release Date: May 21, 2018
• Number of Cigars Released: 2,500 Boxes of 20 Cigars (50,000 Total Cigars)
• Number of Cigars Smoked For Review: 3

The Tatuaje TAA 50th is a dark, almost rustic looking cigar due to the Connecticut broadleaf wrapper it wears. The somewhat dry wrapper has a few spaced out veins, with a bit of crystallization that only appears in the right light. The firmness is textbook box-press, generally even from head to foot, with just a bit of give left over from the process. The covered foot has a bit of sweet earth but can also come across rather nondescriptly, smelling like generic tobacco in one sample. The cold draw is smooth and just a touch firm, with a bit of black cherry and pepper mixed with cake donut and earth.

Given the covered foot, the Tatuaje TAA 50th packs a bit more strength and flavor at the start by way of the wrapper, which has a good amount of earthy pepper but not much in the way of overt sweetness out of the gate. The cigar also makes it known that a multi-puff technique is not a smart move, as the flavor quickly turns waxy with sour chalk that throws things off course. The retrohale has some subtle pepper that tingles the nose without being too punchy, and through the first inch I’m inclined to call this medium to medium-full in both flavor and strength.

I find myself entering the second third of the Tatuaje TAA 50th to come alive with flavor and complexity, but just like my wishes to win the lottery, neither has happened yet, at least in any appreciable amount. In two of the three samples, I find it to be a surprisingly flat cigar, yet the earthiness does an admirable job coating the tongue, while pepper scores higher marks through the nose. The third sample has a bit more vibrance, particularly when focusing on the retrohale, which is quite earthy and peppery. While that generally dominates on the tongue, there are some traces of woods and minerals, which seem to add a slightly sour kick to the profile. The back half of the second third sees the flavor get drier and sharper, with the pepper developing a focus on the very tip of the tongue. Approaching the band, the cigar has performed almost flawlessly, not needing any sort of touch up while producing plenty of smoke without any feeling of being labored.

The final third doesn’t start with much change, as it’s still incredibly earthy with absolutely no sweetness to be found, with some of the metallic notes in one sample hanging around. There’s a bit of pepper which still works the front half of the tongue as well as the nose, with retrohales almost imperative in order to have any hopes of getting something meaningful in that department. The back half of the final third sees the flavor get a bit dirtier and rougher, and the finish becomes more pointed on the front half of the tongue, though it doesn’t linger overly long. The draw and burn are both very good, and I haven’t had the need to grab the lighter since the initial toasting.

Final Notes:

• One cap had enough space between it and the body of the cigar that I could get my thumb underneath it to peel it off.
• This is the second 2018 TAA release that I have reviewed recently, the other being the CAO Estelí.
• In that review, I mentioned the different ways that companies have incorporated either the TAA logo or the name of the organization into the bands. Tatuaje uses the logo in what’s probably the most TAA-forward approach of the bunch, and while it’s a departure in a sense from the company’s other branding, I like the end result.
• If you’re not familiar with the Tobacconists’ Association of America (TAA) by now, it’s an organization of about 80 retailers and 40 manufacturers. They gather annually in the late winter or early spring to discuss issues facing the industry and retailers, as well as to have its annual trade show, a unique event that works on a group buying format in order to secure exclusive deals for these generally high-volume merchants.
• If you’d like to find out if there is a TAA member retailer near you, click here.
• I didn’t find much in the way of nicotine strength with the cigar, and certainly didn’t feel any lingering effects after smoking any of the three samples.
• In addition to General Cigar Co.—by way of the CAO Estelí—and Tatuaje releasing TAA exclusives, Crowned Heads, CLE Cigar Co., Altadis U.S.A., Joya de Nicaragua, E.P. Carrillo, Gurkha, Colibri and Kristoff.
• TAA also got a new president this year, Scott Regina.
• The cigars for this review were purchased by halfwheel.
• Tatuaje advertises on halfwheel.
• Final smoking time was one hour and 20 minutes on average.
• Site sponsor Corona Cigar Co. carries the Tatuaje TAA 50th.

Patrick Lagreid

I strive to capture the essence of a cigar and the people behind them in my work – every cigar you light up is the culmination of the work of countless people and often represents generations of struggle and stories. For me, it’s about so much more than the cigar – it’s about the story behind it, the experience of enjoying the work of artisans and the way that a good cigar can bring people together. In addition to my work with halfwheel, I’m the public address announcer for the Colorado Rockies and Arizona Diamondbacks during spring training, as well as for the Salt River Rafters of the Arizona Fall League, the WNBA's Phoenix Mercury and previously the Arizona Rattlers of the Indoor Football League. I also work in a number of roles for Major League Baseball, plus I'm a voice over artist. Prior to joining halfwheel, I covered the Phoenix and national cigar scene for Examiner.com, and was an editor for Cigar Snob magazine.