Tatuaje Moving Nuevitas Jibaro to 25-Count Boxes Later This Year

Tatuaje has announced that it is doing away with the 50-count boxes for its Nuevitas Jibaro line, and will be moving them to a 25-count later this year. In an e-mail to retailers, the company said that it just received the final shipment of the 50-count option.

Pete Johnson of Tatuaje told halfwheel that the change is being made so that the packaging of the Nuevitas Jibaro line matches that of the Nuevitas line, which has been offered in 25-count boxes since the two lines returned to Tatuaje’s portfolio in 2018 after being discontinued in 2007. Johnson said he feels the change will allow the Nuevitas Jibaro to sit on the shelf better alongside the regular Nuevitas.

Both the Nuevitas and Nuevitas Jibaro are Nicaraguan puros that use a corojo 99 wrapper, both use variations of a white and orange band, and both are made at My Father Cigars S.A. factory in Estelí, Nicaragua. Beyond the difference in bands, the Nuevtias Jibaro version is notable for having a shaggy foot.

The line gets its name from Nuevitas, the name of a town in the Camagüey province of Cuba, located on the northern side of the island nearly 400 miles east of Havana. Jibaro is generally a Puerto Rican term used for people who live in the country, specifically farmers that employ traditional methods of working the land. Johnson previously said that he had considered the name guajiros, which is a term for a Cuban agricultural worker, but then he came across jibaro as another option. He wanted the cigar to be similar to a farm-rolled cigar, one that is homemade and very simple.

• Tatuaje Nuevitas (5 x 52)
• Tatuaje Nuevitas Jibaro No.1 (5 x 54)
• Tatuaje Nuevitas Jibaro No.2 (6 x 52)

While the Nuevitas line is offered in a single 5 x 52 vitola, the Nuevitas Jibaro line is offered in two sizes. The Nuevitas Jibaro No.1, a 5 x 54 robusto gordo, is priced at $9.50 per cigar, while the Nuevitas Jibaro No.2 is a 6 x 52 toro that has an MSRP of $10. The pricing on the Nuevitas Jibaro is not changing with this new packaging format.